{"roots":["2215:11729"],"nodeById":{"45:422":{"id":"45:422","type":"VARIABLE","assetId":"VariableID:9dd72cf1085312a0c76afc0a9cd957035a03276a/4:46","name":"Colors/gray scale/900","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:96e0be064e6f4eda65a629489e9d56dbf0fa4489/1:33","codeSyntax":{},"valuesByMode":{"1:0":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0}}},"45:423":{"id":"45:423","type":"VARIABLE","assetId":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5","name":"Text/Text-primary","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:f53785d4cc846894fa48bb11bf3c11dee1b04bb0/24:1","codeSyntax":{},"valuesByMode":{"24:0":{"type":"VARIABLE_ALIAS","id":"VariableID:9dd72cf1085312a0c76afc0a9cd957035a03276a/4:46"}}},"14:1062":{"id":"14:1062","type":"VARIABLE","assetId":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42","name":"Colors/brand/Cyan","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:96e0be064e6f4eda65a629489e9d56dbf0fa4489/1:33","codeSyntax":{},"valuesByMode":{"1:0":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0}}},"1:3":{"id":"1:3","type":"VARIABLE","assetId":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35","name":"Colors/brand/Navy","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:96e0be064e6f4eda65a629489e9d56dbf0fa4489/1:33","codeSyntax":{},"valuesByMode":{"1:0":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0}}},"1:5":{"id":"1:5","type":"VARIABLE","assetId":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9","name":"Text/Text-brand","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:f53785d4cc846894fa48bb11bf3c11dee1b04bb0/24:1","codeSyntax":{},"valuesByMode":{"24:0":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}}},"35:219":{"type":"COMPONENT","id":"35:219","name":"hr","absoluteBoundingBox":{"x":-3382.0,"y":528.0,"width":1200.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":-3382.0,"y":526.0,"width":1200.0,"height":2.0},"relativeTransform":[[1.0,0.0,91.0],[0.0,1.0,645.0]],"size":{"x":1200.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["35:211"]},"35:211":{"type":"SVG","id":"35:211","name":"Line 2","absoluteBoundingBox":{"x":-3382.0,"y":528.0,"width":1200.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":-3382.0,"y":526.0,"width":1200.0,"height":2.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1200.0,"y":0.0},"fills":[],"constraints":{"vertical":"SCALE","horizontal":"SCALE"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0},"bottom":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"CENTER","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.486274510622025,"g":0.486274510622025,"b":0.486274510622025,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:d00b35b876c5cf277f7ede9fc2088f1422cdb635/4:44"}},"visible":true,"opacity":1.0}],"strokeWeight":2.0,"boundVariables":{"strokes":[{"type":"VARIABLE_ALIAS","id":"VariableID:d00b35b876c5cf277f7ede9fc2088f1422cdb635/4:44"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"isLine":true,"hash":"0bb7c915d2bb6ec1878a80ccbeccd74b9e3b067a"},"35:73":{"type":"TEXT","id":"35:73","name":"About","absoluteBoundingBox":{"x":-3370.0,"y":281.0,"width":59.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":-3369.78002929688,"y":288.799987792969,"width":57.5546875,"height":14.4400024414062},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,16.0]],"size":{"x":59.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:9b8f4e0bfac4a1395eb0ae6101277b6d0b76b8cb/18:18","fontFamily":"Museo","fontPostScriptName":"Museo-700","fontStyle":"700","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11729":{"type":"WEBPAGE","id":"2215:11729","name":"/incyte","absoluteBoundingBox":{"x":3171.0,"y":12979.0,"width":2711.0,"height":8508.0},"isolatedAbsoluteRenderBounds":{"x":3171.0,"y":12979.0,"width":2711.0,"height":8508.0},"relativeTransform":[[1.0,0.0,3171.0],[0.0,1.0,12979.0]],"size":{"x":2711.0,"y":8508.0},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["2215:11730","2215:11844","2215:11958"]},"2215:12054":{"type":"FRAME","id":"2215:12054","name":"Footer","absoluteBoundingBox":{"x":5467.0,"y":21060.806640625,"width":327.0,"height":243.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":21060.806640625,"width":327.0,"height":243.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,7981.80615234375]],"size":{"x":327.0,"y":243.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":24.0,"paddingRight":40.0,"paddingBottom":24.0,"paddingLeft":40.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["2215:12055"]},"2215:12055":{"type":"FRAME","id":"2215:12055","name":"Frame 2","absoluteBoundingBox":{"x":5507.0,"y":21084.806640625,"width":247.0,"height":195.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":21084.806640625,"width":247.0,"height":195.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,24.0]],"size":{"x":247.0,"y":195.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12056","2215:17718","2215:17724","2215:17733","2215:17742"]},"2215:17742":{"type":"FRAME","id":"2215:17742","name":"Frame 15","absoluteBoundingBox":{"x":5559.0,"y":21255.806640625,"width":143.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5559.0,"y":21255.806640625,"width":143.0,"height":24.0},"relativeTransform":[[1.0,0.0,52.0],[0.0,1.0,171.0]],"size":{"x":143.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17743"]},"2215:17743":{"type":"TEXT","id":"2215:17743","name":"seven corners","absoluteBoundingBox":{"x":5559.0,"y":21255.806640625,"width":143.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5560.11865234375,"y":21263.416015625,"width":140.9423828125,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":143.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17763},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12575},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/sevencorners"}],"isDeleted":false,"stateManagementVersion":1}],"characterStyleOverrides":[],"characters":"seven corners","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:17733":{"type":"FRAME","id":"2215:17733","name":"Frame 14","absoluteBoundingBox":{"x":5581.5,"y":21215.806640625,"width":98.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5581.5,"y":21215.806640625,"width":98.0,"height":24.0},"relativeTransform":[[1.0,0.0,74.5],[0.0,1.0,131.0]],"size":{"x":98.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17759},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12846},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/mesalabs"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17734"]},"2215:17724":{"type":"FRAME","id":"2215:17724","name":"Frame 13","absoluteBoundingBox":{"x":5547.0,"y":21175.806640625,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5547.0,"y":21175.806640625,"width":167.0,"height":24.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,91.0]],"size":{"x":167.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17750},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12292},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/precisionxtract"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17725"]},"2215:12056":{"type":"FRAME","id":"2215:12056","name":"eye brow","absoluteBoundingBox":{"x":5507.0,"y":21084.806640625,"width":247.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":21084.806640625,"width":247.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":247.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12057","2215:12058"]},"2215:12052":{"type":"RECTANGLE","id":"2215:12052","name":"folder 2","absoluteBoundingBox":{"x":5467.0,"y":20569.806640625,"width":327.0,"height":182.0},"targetAspectRatio":{"x":1600.0,"y":890.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":20569.806640625,"width":327.0,"height":182.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,767.0]],"size":{"x":327.0,"y":182.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"739b634d8a64e7d95436962effd02b17fbc760b0","originalImageWidth":1600,"originalImageHeight":890,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12051":{"type":"RECTANGLE","id":"2215:12051","name":"pages-hcp 2","absoluteBoundingBox":{"x":5444.0,"y":20312.806640625,"width":373.0,"height":237.0},"targetAspectRatio":{"x":1600.0,"y":1018.0},"isolatedAbsoluteRenderBounds":{"x":5444.0,"y":20312.806640625,"width":373.0,"height":237.0},"relativeTransform":[[1.0,0.0,-23.0],[0.0,1.0,510.0]],"size":{"x":373.0,"y":237.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"affd7a00e291e2e7e10b12bc171997d4bbf92466","originalImageWidth":1600,"originalImageHeight":1018,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12050":{"type":"RECTANGLE","id":"2215:12050","name":"pages-consumer 1","absoluteBoundingBox":{"x":5444.0,"y":20055.806640625,"width":373.0,"height":237.0},"targetAspectRatio":{"x":1600.0,"y":1018.0},"isolatedAbsoluteRenderBounds":{"x":5444.0,"y":20055.806640625,"width":373.0,"height":237.0},"relativeTransform":[[1.0,0.0,-23.0],[0.0,1.0,253.0]],"size":{"x":373.0,"y":237.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d4a484a54b81c0b9ea98631b6e030e9af4fc0c72","originalImageWidth":1600,"originalImageHeight":1018,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12048":{"type":"TEXT","id":"2215:12048","name":"The outcome","absoluteBoundingBox":{"x":5467.0,"y":19802.806640625,"width":327.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":5519.3837890625,"y":19812.498046875,"width":221.013671875,"height":25.740234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The outcome","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12046":{"type":"RECTANGLE","id":"2215:12046","name":"slides copy 1","absoluteBoundingBox":{"x":5468.0,"y":19451.806640625,"width":325.0,"height":283.0},"targetAspectRatio":{"x":1600.0,"y":1395.0},"isolatedAbsoluteRenderBounds":{"x":5468.0,"y":19451.806640625,"width":325.0,"height":283.0},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,0.0]],"size":{"x":325.0,"y":283.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0eb86639054ac98c082966f4de5b175cdf78da47","originalImageWidth":1600,"originalImageHeight":1395,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12044":{"type":"TEXT","id":"2215:12044","name":"Text link","absoluteBoundingBox":{"x":5467.0,"y":19545.806640625,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":19545.806640625,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12042":{"type":"TEXT","id":"2215:12042","name":"Program support","absoluteBoundingBox":{"x":5467.0,"y":19166.806640625,"width":327.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":5468.51220703125,"y":19176.498046875,"width":274.29296875,"height":32.869140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":327.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Program support","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12039":{"type":"FRAME","id":"2215:12039","name":"eye brow","absoluteBoundingBox":{"x":5467.0,"y":19107.806640625,"width":327.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":19107.806640625,"width":327.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["2215:12040","2215:12041"]},"2215:12041":{"type":"RECTANGLE","id":"2215:12041","name":"Rectangle 1","absoluteBoundingBox":{"x":5467.0,"y":19139.806640625,"width":327.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":19139.806640625,"width":327.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":327.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12017":{"type":"FRAME","id":"2215:12017","name":"case study section","absoluteBoundingBox":{"x":5467.0,"y":17457.0,"width":327.0,"height":750.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17457.0,"width":327.0,"height":750.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,645.0]],"size":{"x":327.0,"y":750.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12018","2215:12025"]},"2215:12025":{"type":"FRAME","id":"2215:12025","name":"case study image","absoluteBoundingBox":{"x":5467.0,"y":17873.0,"width":327.0,"height":286.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17873.0,"width":327.0,"height":286.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,416.0]],"size":{"x":327.0,"y":286.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12026"]},"2215:12030":{"type":"TEXT","id":"2215:12030","name":"Eyebrow","absoluteBoundingBox":{"x":5467.0,"y":18295.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5467.71875,"y":18302.609375,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12024":{"type":"TEXT","id":"2215:12024","name":"Text link","absoluteBoundingBox":{"x":5467.0,"y":17943.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17943.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12022":{"type":"TEXT","id":"2215:12022","name":"Brand guide","absoluteBoundingBox":{"x":5467.0,"y":17564.0,"width":327.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":5468.43994140625,"y":17573.69140625,"width":194.87158203125,"height":32.869140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":327.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand guide","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12019":{"type":"FRAME","id":"2215:12019","name":"eye brow","absoluteBoundingBox":{"x":5467.0,"y":17505.0,"width":327.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17505.0,"width":327.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["2215:12020","2215:12021"]},"2215:12021":{"type":"RECTANGLE","id":"2215:12021","name":"Rectangle 1","absoluteBoundingBox":{"x":5467.0,"y":17537.0,"width":327.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17537.0,"width":327.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":327.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12020":{"type":"TEXT","id":"2215:12020","name":"Eyebrow","absoluteBoundingBox":{"x":5467.0,"y":17505.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5467.71875,"y":17512.609375,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12004":{"type":"FRAME","id":"2215:12004","name":"case study image","absoluteBoundingBox":{"x":5467.0,"y":17297.0,"width":327.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17297.0,"width":327.0,"height":72.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,485.0]],"size":{"x":327.0,"y":72.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12005"]},"2215:11959":{"type":"FRAME","id":"2215:11959","name":"case study","absoluteBoundingBox":{"x":5443.0,"y":13079.0,"width":375.0,"height":8248.806640625},"isolatedAbsoluteRenderBounds":{"x":5401.5,"y":13079.0,"width":458.0,"height":8248.806640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":8248.806640625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.952941179275513,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0},{"opacity":0.300000011920929,"blendMode":"NORMAL","type":"IMAGE","scaleMode":"TILE","imageRef":"7b29def7f375716d33a0f7da2ba75c53073666b3","scalingFactor":0.5,"originalImageWidth":66,"originalImageHeight":66,"visible":true,"rotation":0.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":100.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11960","2215:11966","2215:11976","2215:11978","2215:11979","2215:11994","2215:11995","2215:12047","2215:12054"]},"2215:12005":{"type":"SVG","id":"2215:12005","name":"Opze_OnTrac_Horizontal_CMYK 1","absoluteBoundingBox":{"x":5486.5,"y":17297.0,"width":288.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":5486.5,"y":17297.0,"width":288.0,"height":72.0},"relativeTransform":[[1.0,0.0,19.5],[0.0,1.0,0.0]],"size":{"x":288.0,"y":72.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"7fb7c5c682a0091e32ef35a1ded27838a91c0ff9"},"2215:11997":{"type":"FRAME","id":"2215:11997","name":"Content","absoluteBoundingBox":{"x":5467.0,"y":16860.0,"width":327.0,"height":413.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16860.0,"width":327.0,"height":413.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":327.0,"y":413.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11998","2215:12001","2215:12002","2215:12003"]},"2215:12003":{"type":"TEXT","id":"2215:12003","name":"Text link","absoluteBoundingBox":{"x":5467.0,"y":18798.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":18798.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1938.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12001":{"type":"TEXT","id":"2215:12001","name":"Program name + logo","absoluteBoundingBox":{"x":5467.0,"y":16919.0,"width":327.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":5467.7919921875,"y":16928.69140625,"width":273.76220703125,"height":77.869140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":327.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Program name + logo","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12000":{"type":"RECTANGLE","id":"2215:12000","name":"Rectangle 1","absoluteBoundingBox":{"x":5467.0,"y":16892.0,"width":327.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16892.0,"width":327.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":327.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11979":{"type":"FRAME","id":"2215:11979","name":"Case study","absoluteBoundingBox":{"x":5467.0,"y":14556.0,"width":327.0,"height":2216.0},"isolatedAbsoluteRenderBounds":{"x":5464.802734375,"y":14556.0,"width":329.197265625,"height":2216.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,1477.0]],"size":{"x":327.0,"y":2216.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["2215:11980","2215:11986"]},"2215:11986":{"type":"FRAME","id":"2215:11986","name":"case study section","absoluteBoundingBox":{"x":5467.0,"y":15769.0,"width":327.0,"height":1003.0},"isolatedAbsoluteRenderBounds":{"x":5464.802734375,"y":15769.0,"width":329.197265625,"height":1003.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1213.0]],"size":{"x":327.0,"y":1003.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11987","2215:11991"]},"2215:11991":{"type":"FRAME","id":"2215:11991","name":"case study image","absoluteBoundingBox":{"x":5467.0,"y":16540.0,"width":327.0,"height":184.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16540.0,"width":327.0,"height":184.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,771.0]],"size":{"x":327.0,"y":184.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2215:11992","2215:11993"]},"2215:12045":{"type":"FRAME","id":"2215:12045","name":"case study image","absoluteBoundingBox":{"x":5467.0,"y":19451.806640625,"width":327.0,"height":283.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":19451.806640625,"width":327.0,"height":283.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,392.0]],"size":{"x":327.0,"y":283.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12046"]},"2215:11992":{"type":"TEXT","id":"2215:11992","name":"After","absoluteBoundingBox":{"x":5604.0,"y":16540.0,"width":53.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5604.0,"y":16540.0,"width":53.0,"height":30.0},"relativeTransform":[[1.0,0.0,137.0],[0.0,1.0,0.0]],"size":{"x":53.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"After","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"35:88":{"type":"COMPONENT","id":"35:88","name":"tout","absoluteBoundingBox":{"x":-3394.0,"y":265.0,"width":262.0,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":-3394.0,"y":265.0,"width":262.0,"height":145.0},"relativeTransform":[[1.0,0.0,79.0],[0.0,1.0,382.0]],"size":{"x":262.0,"y":145.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["35:73","35:74"]},"2215:11989":{"type":"TEXT","id":"2215:11989","name":"The team began with deep research across five key audiences, building a clear picture of the managed care landscape and the barriers to adoption before moving into strategy, brand, and full-scale digital execution. Conducted competitive, ethnographic, and qualitative research across five key audiences Led internal workshops to align business units and identify opportunities Developed personas and an ecosystem map overlaying multiple journeys and opportunity points Launched brand development, support programs, and UX-driven websites for two key audiences","absoluteBoundingBox":{"x":5467.0,"y":15886.0,"width":327.0,"height":630.0},"isolatedAbsoluteRenderBounds":{"x":5464.802734375,"y":15894.1953125,"width":326.2109375,"height":577.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,69.0]],"size":{"x":327.0,"y":630.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15,15],"characters":"The team began with deep research across five key audiences, building a clear picture of the managed care landscape and the barriers to adoption before moving into strategy, brand, and full-scale digital execution.\r\nConducted competitive, ethnographic, and qualitative research across five key audiences\r\nLed internal workshops to align business units and identify opportunities\r\nDeveloped personas and an ecosystem map overlaying multiple journeys and opportunity points\r\nLaunched brand development, support programs, and UX-driven websites for two key audiences\r\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":12.0,"style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","paragraphSpacing":12.0,"textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"15":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2215:11988":{"type":"TEXT","id":"2215:11988","name":"Solution","absoluteBoundingBox":{"x":5467.0,"y":15817.0,"width":327.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":5468.33203125,"y":15826.259765625,"width":133.9169921875,"height":26.171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11976":{"type":"FRAME","id":"2215:11976","name":"image","absoluteBoundingBox":{"x":5401.5,"y":14121.0,"width":458.0,"height":395.0},"isolatedAbsoluteRenderBounds":{"x":5401.5,"y":14121.0,"width":458.0,"height":395.0},"relativeTransform":[[1.0,0.0,-41.5],[0.0,1.0,1042.0]],"size":{"x":458.0,"y":395.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingBottom":60.0,"clipsContent":true,"layoutMode":"VERTICAL","children":["2215:11977"]},"2215:12034":{"type":"TEXT","id":"2215:12034","name":"Text link","absoluteBoundingBox":{"x":5467.0,"y":18733.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":18733.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11977":{"type":"RECTANGLE","id":"2215:11977","name":"home-consumer 2","absoluteBoundingBox":{"x":5401.5,"y":14181.0,"width":458.0,"height":275.0},"targetAspectRatio":{"x":2500.0,"y":1500.0},"isolatedAbsoluteRenderBounds":{"x":5401.5,"y":14181.0,"width":458.0,"height":275.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,60.0]],"size":{"x":458.0,"y":275.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"b72d74b735b98c044b2f4a9d1454f818ae0c79f3","originalImageWidth":2500,"originalImageHeight":1500,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11966":{"type":"FRAME","id":"2215:11966","name":"Hero","absoluteBoundingBox":{"x":5467.0,"y":13191.0,"width":327.0,"height":910.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":13191.0,"width":327.0,"height":910.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,112.0]],"size":{"x":327.0,"y":910.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":24.0,"paddingRight":40.0,"paddingBottom":24.0,"paddingLeft":40.0,"layoutMode":"HORIZONTAL","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["2215:11967"]},"2215:11958":{"type":"FRAME","id":"2215:11958","name":"Mobile","absoluteBoundingBox":{"x":5443.0,"y":13079.0,"width":375.0,"height":8248.806640625},"isolatedAbsoluteRenderBounds":{"x":5443.0,"y":13079.0,"width":375.0,"height":8248.806640625},"relativeTransform":[[1.0,0.0,2272.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":8248.806640625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.952941179275513,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0},{"opacity":0.5,"blendMode":"NORMAL","type":"IMAGE","scaleMode":"TILE","imageRef":"7b29def7f375716d33a0f7da2ba75c53073666b3","scalingFactor":0.5,"originalImageWidth":66,"originalImageHeight":66,"visible":true,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["2215:11959"]},"2215:11967":{"type":"FRAME","id":"2215:11967","name":"Frame 2","absoluteBoundingBox":{"x":5507.0,"y":13215.0,"width":247.0,"height":862.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":13215.0,"width":247.0,"height":862.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,24.0]],"size":{"x":247.0,"y":862.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11968","2215:11971","2215:11972"]},"2215:11975":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11975","name":"tout","absoluteBoundingBox":{"x":5507.0,"y":13873.0,"width":247.0,"height":204.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":13873.0,"width":247.0,"height":204.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,376.0]],"size":{"x":247.0,"y":204.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11975;35:73","I2215:11975;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":247.0,"y":204.0}},"componentId":"35:88"},{"key":["About0"],"value":{"characterStyleOverrides":[],"characters":"Skills","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Information architecture, accessibility, brand naming and logo development, high-fidelity mockups (figma), visual design and layout.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:11974":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11974","name":"tout","absoluteBoundingBox":{"x":5507.0,"y":13704.0,"width":247.0,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":13704.0,"width":247.0,"height":145.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,207.0]],"size":{"x":247.0,"y":145.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11974;35:73","I2215:11974;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":247.0,"y":145.0}},"componentId":"35:88"},{"key":["About0"],"value":{"characterStyleOverrides":[],"characters":"Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Design lead","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:11973":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11973","name":"tout","absoluteBoundingBox":{"x":5507.0,"y":13497.0,"width":247.0,"height":183.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":13497.0,"width":247.0,"height":183.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":247.0,"y":183.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11973;35:73","I2215:11973;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":247.0,"y":183.0}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Create program brand, consumer/hcp website, social campaign, trade show graphics and supporting collateral","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:12032":{"type":"TEXT","id":"2215:12032","name":"Audience specific websites","absoluteBoundingBox":{"x":5467.0,"y":18354.0,"width":327.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":5467.35986328125,"y":18363.51171875,"width":287.81689453125,"height":70.919921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":327.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Audience specific websites","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11971":{"type":"TEXT","id":"2215:11971","name":"Breaking down barriers to a breakthrough medication","absoluteBoundingBox":{"x":5507.0,"y":13266.0,"width":247.0,"height":215.0},"isolatedAbsoluteRenderBounds":{"x":5507.64794921875,"y":13274.583984375,"width":232.9638671875,"height":197.84765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,51.0]],"size":{"x":247.0,"y":215.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Breaking down barriers to a breakthrough medication","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-500","fontStyle":"500","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2215:11969":{"type":"TEXT","id":"2215:11969","name":"Eyebrow","absoluteBoundingBox":{"x":5507.0,"y":13215.0,"width":247.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5508.28125,"y":13222.609375,"width":61.84375,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":247.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"INCYTE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11965":{"type":"TEXT","id":"2215:11965","name":"Brad Wolf | Consultant Portfolio","absoluteBoundingBox":{"x":5469.0,"y":13168.0,"width":239.0,"height":21.0},"isolatedAbsoluteRenderBounds":{"x":5469.96533203125,"y":13171.328125,"width":237.01806640625,"height":15.2158203125},"relativeTransform":[[1.0,0.0,2.0],[0.0,1.0,5.0]],"size":{"x":239.0,"y":21.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[107,107,107,107,107,107,107,107,107,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108,108],"characters":"Brad Wolf | Consultant Portfolio","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-700","fontStyle":"700","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.4400005340576,"lineHeightPercent":111.666664123535,"lineHeightPercentFontSize":134.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"108":{"fontFamily":"Museo","fontPostScriptName":"Museo-500","fontStyle":"500","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"107":{"fontFamily":"Museo","fontPostScriptName":"Museo-700","fontStyle":"700","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2215:11961":{"type":"IMAGE","id":"2215:11961","name":"Logo Container","absoluteBoundingBox":{"x":5467.0,"y":13103.0,"width":200.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":13103.0,"width":200.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":200.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"60362612bf9d0434bb70a6461eadcf29d66cfeb1"},"2215:11970":{"type":"RECTANGLE","id":"2215:11970","name":"Rectangle 1","absoluteBoundingBox":{"x":5507.0,"y":13247.0,"width":247.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":13247.0,"width":247.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":247.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11844":{"type":"FRAME","id":"2215:11844","name":"Tablet","absoluteBoundingBox":{"x":4579.0,"y":13079.0,"width":800.0,"height":7734.0},"isolatedAbsoluteRenderBounds":{"x":4579.0,"y":13079.0,"width":800.0,"height":7734.0},"relativeTransform":[[1.0,0.0,1408.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":7734.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.952941179275513,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0},{"opacity":0.5,"blendMode":"NORMAL","type":"IMAGE","scaleMode":"TILE","imageRef":"7b29def7f375716d33a0f7da2ba75c53073666b3","scalingFactor":0.5,"originalImageWidth":66,"originalImageHeight":66,"visible":true,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["2215:11845"]},"2215:12026":{"type":"RECTANGLE","id":"2215:12026","name":"brand guide copy 1","absoluteBoundingBox":{"x":5467.0,"y":17873.0,"width":327.0,"height":286.0},"targetAspectRatio":{"x":1600.0,"y":1395.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17873.0,"width":327.0,"height":286.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":286.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"8c9a4158c8d29f8c4bbc45a806812d822df5e19a","originalImageWidth":1600,"originalImageHeight":1395,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11941":{"type":"FRAME","id":"2215:11941","name":"Frame 2","absoluteBoundingBox":{"x":4643.0,"y":20546.0,"width":672.0,"height":203.0},"isolatedAbsoluteRenderBounds":{"x":4643.0,"y":20546.0,"width":672.0,"height":203.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,40.0]],"size":{"x":672.0,"y":203.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":18.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11942","2215:17716","2215:17722","2215:17731","2215:17740"]},"2215:17731":{"type":"FRAME","id":"2215:17731","name":"Frame 14","absoluteBoundingBox":{"x":4930.0,"y":20683.0,"width":98.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4930.0,"y":20683.0,"width":98.0,"height":24.0},"relativeTransform":[[1.0,0.0,287.0],[0.0,1.0,137.0]],"size":{"x":98.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17760},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12846},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/mesalabs"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17732"]},"2215:12037":{"type":"FRAME","id":"2215:12037","name":"case study section","absoluteBoundingBox":{"x":5467.0,"y":19059.806640625,"width":327.0,"height":723.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":19059.806640625,"width":327.0,"height":723.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2247.80615234375]],"size":{"x":327.0,"y":723.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12038","2215:12045"]},"2215:17732":{"type":"TEXT","id":"2215:17732","name":"mesa labs","absoluteBoundingBox":{"x":4930.0,"y":20683.0,"width":98.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4931.81103515625,"y":20690.609375,"width":95.0810546875,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":98.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"mesa labs","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:17722":{"type":"FRAME","id":"2215:17722","name":"Frame 13","absoluteBoundingBox":{"x":4895.5,"y":20641.0,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4895.5,"y":20641.0,"width":167.0,"height":24.0},"relativeTransform":[[1.0,0.0,252.5],[0.0,1.0,95.0]],"size":{"x":167.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17751},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12292},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/precisionxtract"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17723"]},"2215:17723":{"type":"TEXT","id":"2215:17723","name":"precision xtract","absoluteBoundingBox":{"x":4895.5,"y":20641.0,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4897.046875,"y":20648.609375,"width":165.03125,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":167.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"precision xtract","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:17716":{"type":"FRAME","id":"2215:17716","name":"Frame 12","absoluteBoundingBox":{"x":4954.0,"y":20599.0,"width":50.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4954.0,"y":20599.0,"width":50.07177734375,"height":24.0},"relativeTransform":[[1.0,0.0,311.0],[0.0,1.0,53.0]],"size":{"x":50.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17747},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12072},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/harq"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17717"]},"2215:17717":{"type":"TEXT","id":"2215:17717","name":"harq","absoluteBoundingBox":{"x":4954.0,"y":20599.0,"width":50.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4955.77197265625,"y":20606.609375,"width":48.2998046875,"height":12.8984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"harq","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11942":{"type":"FRAME","id":"2215:11942","name":"eye brow","absoluteBoundingBox":{"x":4643.0,"y":20546.0,"width":672.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":4643.0,"y":20546.0,"width":672.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":672.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11943","2215:11944"]},"2215:11944":{"type":"RECTANGLE","id":"2215:11944","name":"Rectangle 1","absoluteBoundingBox":{"x":4829.0,"y":20578.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":4829.0,"y":20578.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,186.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11943":{"type":"TEXT","id":"2215:11943","name":"Eyebrow","absoluteBoundingBox":{"x":4880.0,"y":20546.0,"width":198.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4881.28125,"y":20553.609375,"width":195.95947265625,"height":11.5859375},"relativeTransform":[[1.0,0.0,237.0],[0.0,1.0,0.0]],"size":{"x":198.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"More project work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11939":{"type":"RECTANGLE","id":"2215:11939","name":"ads 1","absoluteBoundingBox":{"x":4581.0,"y":20049.0,"width":796.0,"height":317.0},"targetAspectRatio":{"x":1600.0,"y":638.0},"isolatedAbsoluteRenderBounds":{"x":4581.0,"y":20049.0,"width":796.0,"height":317.0},"relativeTransform":[[1.0,0.0,-22.0],[0.0,1.0,1712.0]],"size":{"x":796.0,"y":317.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0e5d2a074fea069841e4a7e873fc19e14120447f","originalImageWidth":1600,"originalImageHeight":638,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11938":{"type":"RECTANGLE","id":"2215:11938","name":"folder 2","absoluteBoundingBox":{"x":4603.0,"y":19610.0,"width":752.0,"height":419.0},"targetAspectRatio":{"x":1600.0,"y":890.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":19610.0,"width":752.0,"height":419.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1273.0]],"size":{"x":752.0,"y":419.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"739b634d8a64e7d95436962effd02b17fbc760b0","originalImageWidth":1600,"originalImageHeight":890,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11990":{"type":"TEXT","id":"2215:11990","name":"Text link","absoluteBoundingBox":{"x":5467.0,"y":17755.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17755.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1938.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11923":{"type":"FRAME","id":"2215:11923","name":"case study section","absoluteBoundingBox":{"x":4603.0,"y":17838.0,"width":752.0,"height":479.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17838.0,"width":752.0,"height":479.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1827.0]],"size":{"x":752.0,"y":479.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11924","2215:11931"]},"2215:11930":{"type":"TEXT","id":"2215:11930","name":"Text link","absoluteBoundingBox":{"x":4603.0,"y":18324.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":18324.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"35:123":{"key":"9b8f4e0bfac4a1395eb0ae6101277b6d0b76b8cb","name":"Heading/H4 heading","styleType":"TEXT","remote":true,"description":"","id":"35:123","assetId":"StyleId:9b8f4e0bfac4a1395eb0ae6101277b6d0b76b8cb/18:18","type":"STYLE","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-700","fontStyle":"700","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":124.999992370605,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},"2215:17713":{"type":"FRAME","id":"2215:17713","name":"Frame 12","absoluteBoundingBox":{"x":3850.0,"y":21173.0,"width":50.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3850.0,"y":21173.0,"width":50.07177734375,"height":24.0},"relativeTransform":[[1.0,0.0,535.0],[0.0,1.0,53.0]],"size":{"x":50.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17749},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12072},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/harq"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17712"]},"2215:11928":{"type":"TEXT","id":"2215:11928","name":"Program support","absoluteBoundingBox":{"x":4603.0,"y":17945.0,"width":404.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":4605.01611328125,"y":17957.255859375,"width":365.72412109375,"height":43.82421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":404.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Program support","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11926":{"type":"TEXT","id":"2215:11926","name":"Eyebrow","absoluteBoundingBox":{"x":4603.0,"y":17886.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4603.71875,"y":17893.609375,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11801":{"type":"FRAME","id":"2215:11801","name":"eye brow","absoluteBoundingBox":{"x":3323.0,"y":17123.0,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17123.0,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11802","2215:11803"]},"2215:11920":{"type":"TEXT","id":"2215:11920","name":"Text link","absoluteBoundingBox":{"x":4603.0,"y":17655.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17655.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11739":{"type":"FRAME","id":"2215:11739","name":"Frame 2","absoluteBoundingBox":{"x":3315.0,"y":13262.0,"width":1120.0,"height":361.0},"isolatedAbsoluteRenderBounds":{"x":3315.0,"y":13262.0,"width":1120.0,"height":361.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,60.0]],"size":{"x":1120.0,"y":361.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11740","2215:11743","2215:11744"]},"2215:11919":{"type":"TEXT","id":"2215:11919","name":"With the strategy and brand in hand, the team moved quickly to design and launch two audience-specific microsites — one for healthcare professionals and one for consumers — going from concept to completion in just four days. Each site was built around the distinct needs and questions of its audience, translating the complex OnTrac access journey into clear, actionable guidance for both the patients seeking it and the providers supporting them.","absoluteBoundingBox":{"x":4603.0,"y":17420.0,"width":408.0,"height":330.0},"isolatedAbsoluteRenderBounds":{"x":4603.37109375,"y":17428.1953125,"width":403.212890625,"height":319.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,203.0]],"size":{"x":408.0,"y":330.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"With the strategy and brand in hand, the team moved quickly to design and launch two audience-specific microsites — one for healthcare professionals and one for consumers — going from concept to completion in just four days. Each site was built around the distinct needs and questions of its audience, translating the complex OnTrac access journey into clear, actionable guidance for both the patients seeking it and the providers supporting them.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12040":{"type":"TEXT","id":"2215:12040","name":"Eyebrow","absoluteBoundingBox":{"x":5467.0,"y":19107.806640625,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5467.71875,"y":19115.416015625,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11807":{"type":"FRAME","id":"2215:11807","name":"case study image","absoluteBoundingBox":{"x":3907.0,"y":17191.0,"width":520.0,"height":307.0},"isolatedAbsoluteRenderBounds":{"x":3907.0,"y":17191.0,"width":520.0,"height":307.0},"relativeTransform":[[1.0,0.0,632.0],[0.0,1.0,116.0]],"size":{"x":520.0,"y":307.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["2215:11808"]},"2215:11935":{"type":"TEXT","id":"2215:11935","name":"The investment in customer experience strategy delivered laser focus to every dimension of the program—shaping digital decisions, informing distribution strategy, and addressing the root causes of customer misperceptions.","absoluteBoundingBox":{"x":4603.0,"y":18417.0,"width":752.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":4615.650390625,"y":18425.009765625,"width":726.2109375,"height":79.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":752.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The investment in customer experience strategy delivered laser focus to every dimension of the program—shaping digital decisions, informing distribution strategy, and addressing the root causes of customer misperceptions.\r\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11918":{"type":"TEXT","id":"2215:11918","name":"Audience specific websites","absoluteBoundingBox":{"x":4603.0,"y":17276.0,"width":408.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":4603.47998046875,"y":17288.015625,"width":383.75537109375,"height":94.560546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":408.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Audience specific websites","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11915":{"type":"FRAME","id":"2215:11915","name":"eye brow","absoluteBoundingBox":{"x":4603.0,"y":17217.0,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17217.0,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11916","2215:11917"]},"2215:11984":{"type":"TEXT","id":"2215:11984","name":"Text link","absoluteBoundingBox":{"x":5467.0,"y":16542.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16542.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1938.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11916":{"type":"TEXT","id":"2215:11916","name":"Eyebrow","absoluteBoundingBox":{"x":4603.0,"y":17217.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4603.71875,"y":17224.609375,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11903":{"type":"FRAME","id":"2215:11903","name":"case study section","absoluteBoundingBox":{"x":4603.0,"y":16620.0,"width":752.0,"height":509.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16620.0,"width":752.0,"height":509.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,609.0]],"size":{"x":752.0,"y":509.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11904","2215:11911"]},"2215:12038":{"type":"FRAME","id":"2215:12038","name":"Content","absoluteBoundingBox":{"x":5467.0,"y":19107.806640625,"width":327.0,"height":320.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":19107.806640625,"width":327.0,"height":320.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":327.0,"y":320.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:12039","2215:12042","2215:12043","2215:12044"]},"2215:11911":{"type":"FRAME","id":"2215:11911","name":"case study image","absoluteBoundingBox":{"x":5037.0,"y":16736.0,"width":318.0,"height":277.0},"isolatedAbsoluteRenderBounds":{"x":5037.0,"y":16736.0,"width":318.0,"height":277.0},"relativeTransform":[[1.0,0.0,434.0],[0.0,1.0,116.0]],"size":{"x":318.0,"y":277.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["2215:11912"]},"2215:11972":{"type":"FRAME","id":"2215:11972","name":"tout container","absoluteBoundingBox":{"x":5507.0,"y":13497.0,"width":247.0,"height":580.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":13497.0,"width":247.0,"height":580.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,282.0]],"size":{"x":247.0,"y":580.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11973","2215:11974","2215:11975"]},"2215:11908":{"type":"TEXT","id":"2215:11908","name":"Brand guide","absoluteBoundingBox":{"x":4603.0,"y":16727.0,"width":410.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":4604.919921875,"y":16739.255859375,"width":259.8291015625,"height":43.82421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":410.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand guide","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12033":{"type":"TEXT","id":"2215:12033","name":"With the strategy and brand in hand, the team moved quickly to design and launch two audience-specific microsites — one for healthcare professionals and one for consumers — going from concept to completion in just four days. Each site was built around the distinct needs and questions of its audience, translating the complex OnTrac access journey into clear, actionable guidance for both the patients seeking it and the providers supporting them.","absoluteBoundingBox":{"x":5467.0,"y":18468.0,"width":327.0,"height":264.0},"isolatedAbsoluteRenderBounds":{"x":5467.296875,"y":18475.15625,"width":322.5703125,"height":255.6015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,173.0]],"size":{"x":327.0,"y":264.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"With the strategy and brand in hand, the team moved quickly to design and launch two audience-specific microsites — one for healthcare professionals and one for consumers — going from concept to completion in just four days. Each site was built around the distinct needs and questions of its audience, translating the complex OnTrac access journey into clear, actionable guidance for both the patients seeking it and the providers supporting them.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11733":{"type":"IMAGE","id":"2215:11733","name":"Logo Container","absoluteBoundingBox":{"x":3275.0,"y":13103.0,"width":250.0,"height":55.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":13103.0,"width":250.0,"height":55.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":250.0,"y":55.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"42b6ec223cc5353e791b336ea60cf996e6f676ba"},"2215:11756":{"type":"TEXT","id":"2215:11756","name":"Text link","absoluteBoundingBox":{"x":3323.0,"y":15177.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":15177.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11909":{"type":"TEXT","id":"2215:11909","name":"To complete the brand process, the team created a comprehensive brand guide — documenting the full OnTrac identity including visual brand elements, audience personas, and voice and tone guidelines. The brand leaned warm and approachable, centered on patients and HCPs, with hand-drawn elements and wayfinding themes — as if someone were sketching notes on a map.","absoluteBoundingBox":{"x":4603.0,"y":16811.0,"width":410.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":4603.15625,"y":16819.1953125,"width":397.861328125,"height":259.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,143.0]],"size":{"x":410.0,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"To complete the brand process, the team created a comprehensive brand guide — documenting the full OnTrac identity including visual brand elements, audience personas, and voice and tone guidelines. The brand leaned warm and approachable, centered on patients and HCPs, with hand-drawn elements and wayfinding themes — as if someone were sketching notes on a map.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11994":{"mainComponentId":"35:219","type":"INSTANCE","id":"2215:11994","name":"hr","absoluteBoundingBox":{"x":5467.0,"y":16792.0,"width":327.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16790.0,"width":327.0,"height":2.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,3713.0]],"size":{"x":327.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2215:11994;35:211"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":327.0,"y":0.0}},"componentId":"35:219"}]},"2215:11905":{"type":"FRAME","id":"2215:11905","name":"eye brow","absoluteBoundingBox":{"x":4603.0,"y":16668.0,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16668.0,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11906","2215:11907"]},"2215:11914":{"type":"FRAME","id":"2215:11914","name":"Content","absoluteBoundingBox":{"x":4603.0,"y":17217.0,"width":408.0,"height":533.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17217.0,"width":408.0,"height":533.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":408.0,"y":533.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11915","2215:11918","2215:11919","2215:11920"]},"2215:11882":{"type":"FRAME","id":"2215:11882","name":"case study section","absoluteBoundingBox":{"x":4603.0,"y":16011.0,"width":752.0,"height":569.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16011.0,"width":752.0,"height":569.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":752.0,"y":569.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11883","2215:11890"]},"2215:11890":{"type":"SVG","id":"2215:11890","name":"case study image","absoluteBoundingBox":{"x":5067.0,"y":16259.5,"width":288.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":5067.0,"y":16259.5,"width":288.0,"height":72.0},"relativeTransform":[[1.0,0.0,464.0],[0.0,1.0,248.5]],"size":{"x":288.0,"y":72.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"9d2c49384ee8ee9fe953c8e4b73217fef4ed6264"},"2215:11883":{"type":"FRAME","id":"2215:11883","name":"Content","absoluteBoundingBox":{"x":4603.0,"y":16059.0,"width":440.0,"height":473.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16059.0,"width":440.0,"height":473.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":440.0,"y":473.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11884","2215:11887","2215:11888","2215:11889"]},"2215:11889":{"type":"TEXT","id":"2215:11889","name":"Text link","absoluteBoundingBox":{"x":4603.0,"y":16707.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16707.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,648.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11887":{"type":"TEXT","id":"2215:11887","name":"Program name + logo","absoluteBoundingBox":{"x":4603.0,"y":16118.0,"width":440.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":4604.05615234375,"y":16130.255859375,"width":365.015625,"height":103.82421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":440.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Program name + logo","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12053":{"type":"RECTANGLE","id":"2215:12053","name":"ads 1","absoluteBoundingBox":{"x":5444.0,"y":20771.806640625,"width":373.0,"height":149.0},"targetAspectRatio":{"x":1600.0,"y":638.0},"isolatedAbsoluteRenderBounds":{"x":5444.0,"y":20771.806640625,"width":373.0,"height":149.0},"relativeTransform":[[1.0,0.0,-23.0],[0.0,1.0,969.0]],"size":{"x":373.0,"y":149.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0e5d2a074fea069841e4a7e873fc19e14120447f","originalImageWidth":1600,"originalImageHeight":638,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11924":{"type":"FRAME","id":"2215:11924","name":"Content","absoluteBoundingBox":{"x":4603.0,"y":17886.0,"width":404.0,"height":383.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17886.0,"width":404.0,"height":383.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":404.0,"y":383.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11925","2215:11928","2215:11929","2215:11930"]},"2215:11907":{"type":"RECTANGLE","id":"2215:11907","name":"Rectangle 1","absoluteBoundingBox":{"x":4603.0,"y":16700.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16700.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11880":{"mainComponentId":"35:219","type":"INSTANCE","id":"2215:11880","name":"hr","absoluteBoundingBox":{"x":4603.0,"y":15991.0,"width":752.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":15989.0,"width":752.0,"height":2.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,2912.0]],"size":{"x":752.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2215:11880;35:211"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":752.0,"y":0.0}},"componentId":"35:219"}]},"2215:11865":{"type":"FRAME","id":"2215:11865","name":"Case study","absoluteBoundingBox":{"x":4603.0,"y":14389.0,"width":752.0,"height":1582.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":14389.0,"width":752.0,"height":1582.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,1310.0]],"size":{"x":752.0,"y":1582.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["2215:11866","2215:11872"]},"2215:11877":{"type":"FRAME","id":"2215:11877","name":"case study image","absoluteBoundingBox":{"x":5044.0,"y":15348.0,"width":311.0,"height":526.0},"isolatedAbsoluteRenderBounds":{"x":5044.0,"y":15348.0,"width":311.0,"height":526.0},"relativeTransform":[[1.0,0.0,441.0],[0.0,1.0,97.0]],"size":{"x":311.0,"y":526.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["2215:11878","2215:11879"]},"2215:11750":{"mainComponentId":"35:219","type":"INSTANCE","id":"2215:11750","name":"hr","absoluteBoundingBox":{"x":3275.0,"y":14614.0,"width":1200.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":14612.0,"width":1200.0,"height":2.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,1535.0]],"size":{"x":1200.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2215:11750;35:211"],"componentProperties":{},"overrides":[]},"2215:11879":{"type":"RECTANGLE","id":"2215:11879","name":"HCP_Persona_1920x1080 1","absoluteBoundingBox":{"x":5044.0,"y":15523.5,"width":311.0,"height":175.0},"targetAspectRatio":{"x":2880.0,"y":1620.0},"isolatedAbsoluteRenderBounds":{"x":5044.0,"y":15523.5,"width":311.0,"height":175.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,175.5]],"size":{"x":311.0,"y":175.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"30a2017e440fdd5d060793873fb107e77e6b9285","originalImageWidth":2880,"originalImageHeight":1620,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11743":{"type":"TEXT","id":"2215:11743","name":"Breaking down barriers to a breakthrough medication","absoluteBoundingBox":{"x":3315.0,"y":13321.0,"width":1120.0,"height":116.0},"isolatedAbsoluteRenderBounds":{"x":3316.05590820312,"y":13332.1123046875,"width":938.058837890625,"height":92.4638671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":1120.0,"y":116.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Breaking down barriers to a breakthrough medication","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-500","fontStyle":"500","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2215:11875":{"type":"TEXT","id":"2215:11875","name":"The team began with deep research across five key audiences, building a clear picture of the managed care landscape and the barriers to adoption before moving into strategy, brand, and full-scale digital execution. Conducted competitive, ethnographic, and qualitative research across five key audiences Led internal workshops to align business units and identify opportunities Developed personas and an ecosystem map overlaying multiple journeys and opportunity points Launched brand development, support programs, and UX-driven websites for two key audiences","absoluteBoundingBox":{"x":4603.0,"y":15383.0,"width":417.0,"height":540.0},"isolatedAbsoluteRenderBounds":{"x":4603.48828125,"y":15391.009765625,"width":404.08203125,"height":483.244140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":417.0,"y":540.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12],"characters":"The team began with deep research across five key audiences, building a clear picture of the managed care landscape and the barriers to adoption before moving into strategy, brand, and full-scale digital execution.\r\nConducted competitive, ethnographic, and qualitative research across five key audiences\r\nLed internal workshops to align business units and identify opportunities\r\nDeveloped personas and an ecosystem map overlaying multiple journeys and opportunity points\r\nLaunched brand development, support programs, and UX-driven websites for two key audiences\r\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":12.0,"style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","paragraphSpacing":12.0,"textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"12":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"1:4":{"id":"1:4","assetId":"VariableCollectionId:f53785d4cc846894fa48bb11bf3c11dee1b04bb0/24:1","type":"VARIABLE_COLLECTION","name":"Tokens","defaultModeId":"24:0","modes":[{"modeId":"24:0","name":"Mode 1"}]},"2215:11870":{"type":"TEXT","id":"2215:11870","name":"Text link","absoluteBoundingBox":{"x":4603.0,"y":15085.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":15085.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,648.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11886":{"type":"RECTANGLE","id":"2215:11886","name":"Rectangle 1","absoluteBoundingBox":{"x":4603.0,"y":16091.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16091.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11867":{"type":"FRAME","id":"2215:11867","name":"Content","absoluteBoundingBox":{"x":4603.0,"y":14437.0,"width":290.0,"height":726.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":14437.0,"width":290.0,"height":726.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":290.0,"y":726.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11868","2215:11869","2215:11870"]},"2215:11868":{"type":"TEXT","id":"2215:11868","name":"Problem","absoluteBoundingBox":{"x":4603.0,"y":14437.0,"width":290.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":4605.01611328125,"y":14449.255859375,"width":180.5078125,"height":34.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":290.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11864":{"mainComponentId":"35:219","type":"INSTANCE","id":"2215:11864","name":"hr","absoluteBoundingBox":{"x":4603.0,"y":14369.0,"width":752.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":14367.0,"width":752.0,"height":2.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,1290.0]],"size":{"x":752.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2215:11864;35:211"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":752.0,"y":0.0}},"componentId":"35:219"}]},"2215:17725":{"type":"TEXT","id":"2215:17725","name":"precision xtract","absoluteBoundingBox":{"x":5547.0,"y":21175.806640625,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5548.546875,"y":21183.416015625,"width":165.03125,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":167.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"precision xtract","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11799":{"type":"FRAME","id":"2215:11799","name":"case study section","absoluteBoundingBox":{"x":3275.0,"y":17075.0,"width":1200.0,"height":539.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":17075.0,"width":1200.0,"height":539.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1095.0]],"size":{"x":1200.0,"y":539.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11800","2215:11807"]},"2215:11852":{"type":"FRAME","id":"2215:11852","name":"Hero","absoluteBoundingBox":{"x":4603.0,"y":13202.0,"width":752.0,"height":495.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":13202.0,"width":752.0,"height":495.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,123.0]],"size":{"x":752.0,"y":495.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":40.0,"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"layoutMode":"HORIZONTAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11853"]},"2215:11861":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11861","name":"tout","absoluteBoundingBox":{"x":5107.0,"y":13411.0,"width":208.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":5107.0,"y":13411.0,"width":208.0,"height":246.0},"relativeTransform":[[1.0,0.0,464.0],[0.0,1.0,0.0]],"size":{"x":208.0,"y":246.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutGrow":1.0,"minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11861;35:73","I2215:11861;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":208.0,"y":246.0}},"componentId":"35:88"},{"key":["About0"],"value":{"characterStyleOverrides":[],"characters":"Skills","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Information architecture, accessibility, brand naming and logo development, high-fidelity mockups (figma), visual design and layout.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:11860":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11860","name":"tout","absoluteBoundingBox":{"x":4875.0,"y":13411.0,"width":208.0,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":4875.0,"y":13411.0,"width":208.0,"height":145.0},"relativeTransform":[[1.0,0.0,232.0],[0.0,1.0,0.0]],"size":{"x":208.0,"y":145.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutGrow":1.0,"minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11860;35:73","I2215:11860;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":208.0,"y":145.0}},"componentId":"35:88"},{"key":["About0"],"value":{"characterStyleOverrides":[],"characters":"Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Design lead","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:11872":{"type":"FRAME","id":"2215:11872","name":"case study section","absoluteBoundingBox":{"x":4603.0,"y":15251.0,"width":752.0,"height":720.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":15251.0,"width":752.0,"height":720.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,862.0]],"size":{"x":752.0,"y":720.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11873","2215:11877"]},"2215:11857":{"type":"TEXT","id":"2215:11857","name":"Breaking down barriers to a breakthrough medication","absoluteBoundingBox":{"x":4643.0,"y":13301.0,"width":672.0,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":4643.64794921875,"y":13309.583984375,"width":464.4541015625,"height":75.9755859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":672.0,"y":86.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Breaking down barriers to a breakthrough medication","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-500","fontStyle":"500","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":43.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2215:17740":{"type":"FRAME","id":"2215:17740","name":"Frame 15","absoluteBoundingBox":{"x":4907.5,"y":20725.0,"width":143.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4907.5,"y":20725.0,"width":143.0,"height":24.0},"relativeTransform":[[1.0,0.0,264.5],[0.0,1.0,179.0]],"size":{"x":143.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17741"]},"2215:11854":{"type":"FRAME","id":"2215:11854","name":"eye brow","absoluteBoundingBox":{"x":4643.0,"y":13242.0,"width":672.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":4643.0,"y":13242.0,"width":672.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":672.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["2215:11855","2215:11856"]},"2215:11925":{"type":"FRAME","id":"2215:11925","name":"eye brow","absoluteBoundingBox":{"x":4603.0,"y":17886.0,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17886.0,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11926","2215:11927"]},"2215:17741":{"type":"TEXT","id":"2215:17741","name":"seven corners","absoluteBoundingBox":{"x":4907.5,"y":20725.0,"width":143.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4908.61865234375,"y":20732.609375,"width":140.9423828125,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":143.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17762},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12575},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/sevencorners"}],"isDeleted":false,"stateManagementVersion":1}],"characterStyleOverrides":[],"characters":"seven corners","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11884":{"type":"FRAME","id":"2215:11884","name":"eye brow","absoluteBoundingBox":{"x":4603.0,"y":16059.0,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16059.0,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11885","2215:11886"]},"2215:12023":{"type":"TEXT","id":"2215:12023","name":"To complete the brand process, the team created a comprehensive brand guide — documenting the full OnTrac identity including visual brand elements, audience personas, and voice and tone guidelines. The brand leaned warm and approachable, centered on patients and HCPs, with hand-drawn elements and wayfinding themes — as if someone were sketching notes on a map.","absoluteBoundingBox":{"x":5467.0,"y":17633.0,"width":327.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":5467.125,"y":17640.15625,"width":318.2890625,"height":207.6015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,128.0]],"size":{"x":327.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"To complete the brand process, the team created a comprehensive brand guide — documenting the full OnTrac identity including visual brand elements, audience personas, and voice and tone guidelines. The brand leaned warm and approachable, centered on patients and HCPs, with hand-drawn elements and wayfinding themes — as if someone were sketching notes on a map.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11804":{"type":"TEXT","id":"2215:11804","name":"Audience specific websites","absoluteBoundingBox":{"x":3323.0,"y":17182.0,"width":560.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":3323.47998046875,"y":17194.015625,"width":383.755615234375,"height":94.560546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":560.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Audience specific websites","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11856":{"type":"RECTANGLE","id":"2215:11856","name":"Rectangle 1","absoluteBoundingBox":{"x":4643.0,"y":13274.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":4643.0,"y":13274.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11855":{"type":"TEXT","id":"2215:11855","name":"Eyebrow","absoluteBoundingBox":{"x":4643.0,"y":13242.0,"width":64.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4644.28125,"y":13249.609375,"width":61.84375,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":64.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"INCYTE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11996":{"type":"FRAME","id":"2215:11996","name":"case study section","absoluteBoundingBox":{"x":5467.0,"y":16812.0,"width":327.0,"height":605.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16812.0,"width":327.0,"height":605.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":605.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11997","2215:12004"]},"2215:11998":{"type":"FRAME","id":"2215:11998","name":"eye brow","absoluteBoundingBox":{"x":5467.0,"y":16860.0,"width":327.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16860.0,"width":327.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["2215:11999","2215:12000"]},"2215:11888":{"type":"TEXT","id":"2215:11888","name":"The name OnTrac and its accompanying logo were designed to reflect the patient's experience of navigating access to a first-of-its-kind medication. The wayfinding marker — familiar from everyday navigation apps — instantly communicates guidance and forward momentum, positioning the program as a trusted guide that helps patients find their way through an otherwise complex and unfamiliar process.","absoluteBoundingBox":{"x":4603.0,"y":16262.0,"width":440.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":4603.322265625,"y":16270.1953125,"width":434.052734375,"height":259.404296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,203.0]],"size":{"x":440.0,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The name OnTrac and its accompanying logo were designed to reflect the patient's experience of navigating access to a first-of-its-kind medication. The wayfinding marker — familiar from everyday navigation apps — instantly communicates guidance and forward momentum, positioning the program as a trusted guide that helps patients find their way through an otherwise complex and unfamiliar process.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11850":{"type":"FRAME","id":"2215:11850","name":"Consultant Name","absoluteBoundingBox":{"x":5068.0,"y":13117.0,"width":287.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":5068.0,"y":13117.0,"width":287.0,"height":27.0},"relativeTransform":[[1.0,0.0,465.0],[0.0,1.0,38.0]],"size":{"x":287.0,"y":27.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSpacing":10.0,"children":["2215:11851"]},"2215:11851":{"type":"TEXT","id":"2215:11851","name":"Brad Wolf | Consultant Portfolio","absoluteBoundingBox":{"x":5068.0,"y":13117.0,"width":287.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":5069.9375,"y":13123.70703125,"width":283.7890625,"height":20.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[119,119,119,119,119,119,119,119,119,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117,117],"characters":"Brad Wolf | Consultant Portfolio","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-700","fontStyle":"700","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.8000011444092,"lineHeightPercent":111.666664123535,"lineHeightPercentFontSize":134.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"119":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"117":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI","fontStyle":"Regular","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"fontSize":20.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2215:11929":{"type":"TEXT","id":"2215:11929","name":"To bring OnTrac to life across every channel, the team developed a full suite of program support materials — including social media ad campaigns, trade show signage and graphics, and targeted collateral for both patients and healthcare professionals — ensuring the brand showed up consistently and compellingly at every point of contact.","absoluteBoundingBox":{"x":4603.0,"y":18029.0,"width":404.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":4603.322265625,"y":18037.009765625,"width":398.22265625,"height":229.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,143.0]],"size":{"x":404.0,"y":240.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"To bring OnTrac to life across every channel, the team developed a full suite of program support materials — including social media ad campaigns, trade show signage and graphics, and targeted collateral for both patients and healthcare professionals — ensuring the brand showed up consistently and compellingly at every point of contact.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11730":{"type":"FRAME","id":"2215:11730","name":"Desktop","absoluteBoundingBox":{"x":3235.0,"y":13079.0,"width":1280.0,"height":8344.0},"isolatedAbsoluteRenderBounds":{"x":3235.0,"y":13079.0,"width":1280.0,"height":8344.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":8344.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.952941179275513,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0},{"opacity":0.5,"blendMode":"NORMAL","type":"IMAGE","scaleMode":"TILE","imageRef":"7b29def7f375716d33a0f7da2ba75c53073666b3","scalingFactor":0.5,"originalImageWidth":66,"originalImageHeight":66,"visible":true,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["2215:11731"]},"2215:12057":{"type":"TEXT","id":"2215:12057","name":"Eyebrow","absoluteBoundingBox":{"x":5507.0,"y":21084.806640625,"width":247.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5533.2626953125,"y":21092.416015625,"width":195.958984375,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":247.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"More project work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:17739":{"type":"TEXT","id":"2215:17739","name":"seven corners","absoluteBoundingBox":{"x":3803.5,"y":21299.0,"width":143.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3804.61865234375,"y":21306.609375,"width":140.9423828125,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":143.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17764},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12575},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/sevencorners"}],"isDeleted":false,"stateManagementVersion":1}],"characterStyleOverrides":[],"characters":"seven corners","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11847":{"type":"IMAGE","id":"2215:11847","name":"Logo Container","absoluteBoundingBox":{"x":4603.0,"y":13103.0,"width":250.0,"height":55.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":13103.0,"width":250.0,"height":55.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":250.0,"y":55.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"42b6ec223cc5353e791b336ea60cf996e6f676ba"},"2215:11731":{"type":"FRAME","id":"2215:11731","name":"case study","absoluteBoundingBox":{"x":3235.0,"y":13079.0,"width":1280.0,"height":8344.0},"isolatedAbsoluteRenderBounds":{"x":3232.0,"y":13079.0,"width":1286.0,"height":8344.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":8344.0},"fills":[],"strokeAlign":"OUTSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":100.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11732","2215:11738","2215:11748","2215:11750","2215:11751","2215:11766","2215:11767","2215:11819","2215:11826"]},"2215:11910":{"type":"TEXT","id":"2215:11910","name":"Text link","absoluteBoundingBox":{"x":4603.0,"y":17106.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17106.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11826":{"type":"FRAME","id":"2215:11826","name":"Footer","absoluteBoundingBox":{"x":3275.0,"y":21060.0,"width":1200.0,"height":323.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":21060.0,"width":1200.0,"height":323.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,7981.0]],"size":{"x":1200.0,"y":323.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":60.0,"paddingRight":40.0,"paddingBottom":60.0,"paddingLeft":40.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["2215:11827"]},"2215:17729":{"type":"FRAME","id":"2215:17729","name":"Frame 14","absoluteBoundingBox":{"x":3826.0,"y":21257.0,"width":98.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3826.0,"y":21257.0,"width":98.0,"height":24.0},"relativeTransform":[[1.0,0.0,511.0],[0.0,1.0,137.0]],"size":{"x":98.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17761},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12846},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/mesalabs"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17730"]},"2215:17730":{"type":"TEXT","id":"2215:17730","name":"mesa labs","absoluteBoundingBox":{"x":3826.0,"y":21257.0,"width":98.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3827.81103515625,"y":21264.609375,"width":95.0810546875,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":98.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"mesa labs","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:17720":{"type":"FRAME","id":"2215:17720","name":"Frame 13","absoluteBoundingBox":{"x":3791.5,"y":21215.0,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3791.5,"y":21215.0,"width":167.0,"height":24.0},"relativeTransform":[[1.0,0.0,476.5],[0.0,1.0,95.0]],"size":{"x":167.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17752},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12292},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/precisionxtract"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17721"]},"2215:11906":{"type":"TEXT","id":"2215:11906","name":"Eyebrow","absoluteBoundingBox":{"x":4603.0,"y":16668.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4603.71875,"y":16675.609375,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:2":{"id":"1:2","assetId":"VariableCollectionId:96e0be064e6f4eda65a629489e9d56dbf0fa4489/1:33","type":"VARIABLE_COLLECTION","name":"Primitives","defaultModeId":"1:0","modes":[{"modeId":"1:0","name":"Mode 1"}]},"2215:11885":{"type":"TEXT","id":"2215:11885","name":"Eyebrow","absoluteBoundingBox":{"x":4603.0,"y":16059.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":4603.71875,"y":16066.609375,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"35:136":{"id":"35:136","type":"VARIABLE","assetId":"VariableID:d00b35b876c5cf277f7ede9fc2088f1422cdb635/4:44","name":"Colors/gray scale/600","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:96e0be064e6f4eda65a629489e9d56dbf0fa4489/1:33","codeSyntax":{},"valuesByMode":{"1:0":{"r":0.486274510622025,"g":0.486274510622025,"b":0.486274510622025,"a":1.0}}},"2215:11763":{"type":"FRAME","id":"2215:11763","name":"case study image","absoluteBoundingBox":{"x":3892.0,"y":15474.53125,"width":535.0,"height":300.9375},"isolatedAbsoluteRenderBounds":{"x":3892.0,"y":15474.53125,"width":535.0,"height":300.9375},"relativeTransform":[[1.0,0.0,617.0],[0.0,1.0,164.53125]],"size":{"x":535.0,"y":300.9375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["2215:11764","2215:11765"]},"2215:11830":{"type":"RECTANGLE","id":"2215:11830","name":"Rectangle 1","absoluteBoundingBox":{"x":3725.0,"y":21152.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":3725.0,"y":21152.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,410.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11773":{"type":"TEXT","id":"2215:11773","name":"Program name + logo","absoluteBoundingBox":{"x":3323.0,"y":16087.0,"width":566.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":3325.01611328125,"y":16099.255859375,"width":475.485595703125,"height":43.82421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":566.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Program name + logo","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"35:39":{"id":"35:39","type":"VARIABLE","assetId":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66","name":"Colors/brand/White","resolvedType":"COLOR","variableCollectionId":"VariableCollectionId:96e0be064e6f4eda65a629489e9d56dbf0fa4489/1:33","codeSyntax":{},"valuesByMode":{"1:0":{"r":1.0,"g":1.0,"b":1.0,"a":1.0}}},"2215:11824":{"type":"RECTANGLE","id":"2215:11824","name":"folder 2","absoluteBoundingBox":{"x":3326.0,"y":19840.0,"width":1098.0,"height":611.0},"targetAspectRatio":{"x":1600.0,"y":890.0},"isolatedAbsoluteRenderBounds":{"x":3326.0,"y":19840.0,"width":1098.0,"height":611.0},"relativeTransform":[[1.0,0.0,51.0],[0.0,1.0,1613.0]],"size":{"x":1098.0,"y":611.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"739b634d8a64e7d95436962effd02b17fbc760b0","originalImageWidth":1600,"originalImageHeight":890,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11823":{"type":"RECTANGLE","id":"2215:11823","name":"pages-hcp 2","absoluteBoundingBox":{"x":3333.0,"y":19130.0,"width":1084.0,"height":690.0},"targetAspectRatio":{"x":1600.0,"y":1018.0},"isolatedAbsoluteRenderBounds":{"x":3333.0,"y":19130.0,"width":1084.0,"height":690.0},"relativeTransform":[[1.0,0.0,58.0],[0.0,1.0,903.0]],"size":{"x":1084.0,"y":690.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"affd7a00e291e2e7e10b12bc171997d4bbf92466","originalImageWidth":1600,"originalImageHeight":1018,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"1:12":{"type":"TEXT","id":"1:12","name":"Heading/H1 heading","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":81.0,"height":77.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":81.0,"height":77.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":81.0,"y":77.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-500","fontStyle":"500","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":76.8000030517578,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2215:11766":{"mainComponentId":"35:219","type":"INSTANCE","id":"2215:11766","name":"hr","absoluteBoundingBox":{"x":3275.0,"y":15960.0,"width":1200.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":15958.0,"width":1200.0,"height":2.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,2881.0]],"size":{"x":1200.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2215:11766;35:211"],"componentProperties":{},"overrides":[]},"2215:11820":{"type":"TEXT","id":"2215:11820","name":"The outcome","absoluteBoundingBox":{"x":3275.0,"y":18227.0,"width":1200.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":3726.84497070312,"y":18239.255859375,"width":294.68505859375,"height":34.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1200.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The outcome","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11759":{"type":"FRAME","id":"2215:11759","name":"Content","absoluteBoundingBox":{"x":3323.0,"y":15358.0,"width":545.0,"height":534.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":15358.0,"width":545.0,"height":534.0},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,48.0]],"size":{"x":545.0,"y":534.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11760","2215:11761","2215:11762"]},"2215:11993":{"type":"RECTANGLE","id":"2215:11993","name":"HCP_Persona_1920x1080 1","absoluteBoundingBox":{"x":5467.0,"y":16540.0,"width":327.0,"height":184.0},"targetAspectRatio":{"x":2880.0,"y":1620.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16540.0,"width":327.0,"height":184.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":184.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"30a2017e440fdd5d060793873fb107e77e6b9285","originalImageWidth":2880,"originalImageHeight":1620,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11821":{"type":"TEXT","id":"2215:11821","name":"The investment in customer experience strategy delivered laser focus to every dimension of the program—shaping digital decisions, informing distribution strategy, and addressing the root causes of customer misperceptions.","absoluteBoundingBox":{"x":3275.0,"y":18307.0,"width":1200.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":3310.634765625,"y":18315.009765625,"width":1127.822265625,"height":49.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":1200.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The investment in customer experience strategy delivered laser focus to every dimension of the program—shaping digital decisions, informing distribution strategy, and addressing the root causes of customer misperceptions.\r\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11921":{"type":"FRAME","id":"2215:11921","name":"case study image","absoluteBoundingBox":{"x":5035.0,"y":17389.0,"width":320.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":5035.0,"y":17389.0,"width":320.0,"height":189.0},"relativeTransform":[[1.0,0.0,432.0],[0.0,1.0,220.0]],"size":{"x":320.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["2215:11922"]},"2215:11862":{"type":"FRAME","id":"2215:11862","name":"image","absoluteBoundingBox":{"x":4523.0,"y":13717.0,"width":912.0,"height":632.0},"isolatedAbsoluteRenderBounds":{"x":4523.0,"y":13717.0,"width":912.0,"height":632.0},"relativeTransform":[[1.0,0.0,-56.0],[0.0,1.0,638.0]],"size":{"x":912.0,"y":632.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingBottom":60.0,"clipsContent":true,"layoutMode":"VERTICAL","children":["2215:11863"]},"2215:11828":{"type":"FRAME","id":"2215:11828","name":"eye brow","absoluteBoundingBox":{"x":3315.0,"y":21120.0,"width":1120.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":3315.0,"y":21120.0,"width":1120.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1120.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11829","2215:11830"]},"2215:11767":{"type":"FRAME","id":"2215:11767","name":"Case study","absoluteBoundingBox":{"x":3275.0,"y":15980.0,"width":1200.0,"height":2227.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":15980.0,"width":1200.0,"height":2227.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,2901.0]],"size":{"x":1200.0,"y":2227.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["2215:11768","2215:11789","2215:11799","2215:11809"]},"2215:11936":{"type":"RECTANGLE","id":"2215:11936","name":"pages-consumer 1","absoluteBoundingBox":{"x":4581.0,"y":18557.0,"width":796.0,"height":507.0},"targetAspectRatio":{"x":1600.0,"y":1018.0},"isolatedAbsoluteRenderBounds":{"x":4581.0,"y":18557.0,"width":796.0,"height":507.0},"relativeTransform":[[1.0,0.0,-22.0],[0.0,1.0,220.0]],"size":{"x":796.0,"y":507.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d4a484a54b81c0b9ea98631b6e030e9af4fc0c72","originalImageWidth":1600,"originalImageHeight":1018,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11817":{"type":"FRAME","id":"2215:11817","name":"case study image","absoluteBoundingBox":{"x":3903.0,"y":17702.0,"width":524.0,"height":457.0},"isolatedAbsoluteRenderBounds":{"x":3903.0,"y":17702.0,"width":524.0,"height":457.0},"relativeTransform":[[1.0,0.0,628.0],[0.0,1.0,48.0]],"size":{"x":524.0,"y":457.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["2215:11818"]},"2215:11818":{"type":"RECTANGLE","id":"2215:11818","name":"slides copy 1","absoluteBoundingBox":{"x":3903.0,"y":17702.0,"width":524.0,"height":457.0},"targetAspectRatio":{"x":1600.0,"y":1395.0},"isolatedAbsoluteRenderBounds":{"x":3903.0,"y":17702.0,"width":524.0,"height":457.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":524.0,"y":457.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0eb86639054ac98c082966f4de5b175cdf78da47","originalImageWidth":1600,"originalImageHeight":1395,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11815":{"type":"TEXT","id":"2215:11815","name":"To bring OnTrac to life across every channel, the team developed a full suite of program support materials — including social media ad campaigns, trade show signage and graphics, and targeted collateral for both patients and healthcare professionals — ensuring the brand showed up consistently and compellingly at every point of contact.","absoluteBoundingBox":{"x":3323.0,"y":17912.0,"width":556.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17920.009765625,"width":554.365234375,"height":169.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,143.0]],"size":{"x":556.0,"y":180.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"To bring OnTrac to life across every channel, the team developed a full suite of program support materials — including social media ad campaigns, trade show signage and graphics, and targeted collateral for both patients and healthcare professionals — ensuring the brand showed up consistently and compellingly at every point of contact.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11814":{"type":"TEXT","id":"2215:11814","name":"Program support","absoluteBoundingBox":{"x":3323.0,"y":17828.0,"width":556.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":3325.01611328125,"y":17840.255859375,"width":365.724365234375,"height":43.82421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":556.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Program support","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11987":{"type":"FRAME","id":"2215:11987","name":"Content","absoluteBoundingBox":{"x":5467.0,"y":15817.0,"width":327.0,"height":699.0},"isolatedAbsoluteRenderBounds":{"x":5464.802734375,"y":15817.0,"width":329.197265625,"height":699.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":327.0,"y":699.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11988","2215:11989","2215:11990"]},"2215:11752":{"type":"FRAME","id":"2215:11752","name":"case study section","absoluteBoundingBox":{"x":3275.0,"y":14634.0,"width":1200.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":14634.0,"width":1200.0,"height":636.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1200.0,"y":636.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11753","2215:11757"]},"2215:11771":{"type":"TEXT","id":"2215:11771","name":"Eyebrow","absoluteBoundingBox":{"x":3323.0,"y":16028.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3323.71875,"y":16035.609375,"width":88.996826171875,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11811":{"type":"FRAME","id":"2215:11811","name":"eye brow","absoluteBoundingBox":{"x":3323.0,"y":17769.0,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17769.0,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11812","2215:11813"]},"2215:12027":{"type":"FRAME","id":"2215:12027","name":"case study section","absoluteBoundingBox":{"x":5467.0,"y":18247.0,"width":327.0,"height":772.806274414062},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":18247.0,"width":327.0,"height":772.806640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1435.0]],"size":{"x":327.0,"y":772.806274414062},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12028","2215:12035"]},"2215:11881":{"type":"FRAME","id":"2215:11881","name":"Case study","absoluteBoundingBox":{"x":4603.0,"y":16011.0,"width":752.0,"height":2306.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16011.0,"width":752.0,"height":2306.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,2932.0]],"size":{"x":752.0,"y":2306.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["2215:11882","2215:11903","2215:11913","2215:11923"]},"2215:11808":{"type":"RECTANGLE","id":"2215:11808","name":"screens copy 1","absoluteBoundingBox":{"x":3907.0,"y":17191.0,"width":520.0,"height":307.0},"targetAspectRatio":{"x":1600.0,"y":946.0},"isolatedAbsoluteRenderBounds":{"x":3907.0,"y":17191.0,"width":520.0,"height":307.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":520.0,"y":307.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"694a4794f522a2367444e7852698a36b93d2dad8","originalImageWidth":1600,"originalImageHeight":946,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11813":{"type":"RECTANGLE","id":"2215:11813","name":"Rectangle 1","absoluteBoundingBox":{"x":3323.0,"y":17801.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17801.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11806":{"type":"TEXT","id":"2215:11806","name":"Text link","absoluteBoundingBox":{"x":3323.0,"y":17561.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17561.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:12049":{"type":"TEXT","id":"2215:12049","name":"The investment in customer experience strategy delivered laser focus to every dimension of the program—shaping digital decisions, informing distribution strategy, and addressing the root causes of customer misperceptions.","absoluteBoundingBox":{"x":5467.0,"y":19867.806640625,"width":327.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":5475.1015625,"y":19874.962890625,"width":310.234375,"height":135.5234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,65.0]],"size":{"x":327.0,"y":168.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The investment in customer experience strategy delivered laser focus to every dimension of the program—shaping digital decisions, informing distribution strategy, and addressing the root causes of customer misperceptions.\r\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11853":{"type":"FRAME","id":"2215:11853","name":"Frame 2","absoluteBoundingBox":{"x":4643.0,"y":13242.0,"width":672.0,"height":415.0},"isolatedAbsoluteRenderBounds":{"x":4643.0,"y":13242.0,"width":672.0,"height":415.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,40.0]],"size":{"x":672.0,"y":415.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11854","2215:11857","2215:11858"]},"2215:11812":{"type":"TEXT","id":"2215:11812","name":"Eyebrow","absoluteBoundingBox":{"x":3323.0,"y":17769.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3323.71875,"y":17776.609375,"width":88.996826171875,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11978":{"mainComponentId":"35:219","type":"INSTANCE","id":"2215:11978","name":"hr","absoluteBoundingBox":{"x":5467.0,"y":14536.0,"width":327.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":14534.0,"width":327.0,"height":2.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,1457.0]],"size":{"x":327.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["I2215:11978;35:211"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":327.0,"y":0.0}},"componentId":"35:219"}]},"2215:11931":{"type":"FRAME","id":"2215:11931","name":"case study image","absoluteBoundingBox":{"x":5031.0,"y":17936.0,"width":324.0,"height":283.0},"isolatedAbsoluteRenderBounds":{"x":5031.0,"y":17936.0,"width":324.0,"height":283.0},"relativeTransform":[[1.0,0.0,428.0],[0.0,1.0,98.0]],"size":{"x":324.0,"y":283.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["2215:11932"]},"2215:11913":{"type":"FRAME","id":"2215:11913","name":"case study section","absoluteBoundingBox":{"x":4603.0,"y":17169.0,"width":752.0,"height":629.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17169.0,"width":752.0,"height":629.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1158.0]],"size":{"x":752.0,"y":629.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11914","2215:11921"]},"2215:11874":{"type":"TEXT","id":"2215:11874","name":"Solution","absoluteBoundingBox":{"x":4603.0,"y":15299.0,"width":417.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":4604.77587890625,"y":15310.6796875,"width":178.55615234375,"height":34.896484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":417.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11917":{"type":"RECTANGLE","id":"2215:11917","name":"Rectangle 1","absoluteBoundingBox":{"x":4603.0,"y":17249.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17249.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:17734":{"type":"TEXT","id":"2215:17734","name":"mesa labs","absoluteBoundingBox":{"x":5581.5,"y":21215.806640625,"width":98.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5583.31103515625,"y":21223.416015625,"width":95.0810546875,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":98.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"mesa labs","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11809":{"type":"FRAME","id":"2215:11809","name":"case study section","absoluteBoundingBox":{"x":3275.0,"y":17654.0,"width":1200.0,"height":553.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":17654.0,"width":1200.0,"height":553.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1674.0]],"size":{"x":1200.0,"y":553.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11810","2215:11817"]},"2215:11878":{"type":"TEXT","id":"2215:11878","name":"After","absoluteBoundingBox":{"x":5166.5,"y":15348.0,"width":71.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":5166.5,"y":15348.0,"width":71.0,"height":40.0},"relativeTransform":[[1.0,0.0,122.5],[0.0,1.0,0.0]],"size":{"x":71.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"After","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:7e41216f89dbed925020adde8c2f249aa4730d6e/18:14","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11768":{"type":"FRAME","id":"2215:11768","name":"case study section","absoluteBoundingBox":{"x":3275.0,"y":15980.0,"width":1200.0,"height":449.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":15980.0,"width":1200.0,"height":449.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1200.0,"y":449.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11769","2215:11776"]},"2215:11934":{"type":"TEXT","id":"2215:11934","name":"The outcome","absoluteBoundingBox":{"x":4603.0,"y":18337.0,"width":752.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":4830.84521484375,"y":18349.255859375,"width":294.68505859375,"height":34.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":752.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The outcome","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11803":{"type":"RECTANGLE","id":"2215:11803","name":"Rectangle 1","absoluteBoundingBox":{"x":3323.0,"y":17155.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17155.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11982":{"type":"TEXT","id":"2215:11982","name":"Problem","absoluteBoundingBox":{"x":5467.0,"y":14604.0,"width":327.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":5468.51220703125,"y":14613.6923828125,"width":135.38037109375,"height":25.7392578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":45.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":45.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11825":{"type":"RECTANGLE","id":"2215:11825","name":"ads 1","absoluteBoundingBox":{"x":3312.0,"y":20471.0,"width":1126.0,"height":449.0},"targetAspectRatio":{"x":1600.0,"y":638.0},"isolatedAbsoluteRenderBounds":{"x":3312.0,"y":20471.0,"width":1126.0,"height":449.0},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,2244.0]],"size":{"x":1126.0,"y":449.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0e5d2a074fea069841e4a7e873fc19e14120447f","originalImageWidth":1600,"originalImageHeight":638,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12047":{"type":"FRAME","id":"2215:12047","name":"Frame 1","absoluteBoundingBox":{"x":5467.0,"y":19802.806640625,"width":327.0,"height":1238.0},"isolatedAbsoluteRenderBounds":{"x":5444.0,"y":19802.806640625,"width":373.0,"height":1238.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,6723.80615234375]],"size":{"x":327.0,"y":1238.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":120.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12048","2215:12049","2215:12050","2215:12051","2215:12052","2215:12053"]},"2215:11754":{"type":"TEXT","id":"2215:11754","name":"Problem","absoluteBoundingBox":{"x":3323.0,"y":14739.0,"width":642.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":3325.01611328125,"y":14751.255859375,"width":180.507568359375,"height":34.3203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":642.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11802":{"type":"TEXT","id":"2215:11802","name":"Eyebrow","absoluteBoundingBox":{"x":3323.0,"y":17123.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3323.71875,"y":17130.609375,"width":88.996826171875,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11933":{"type":"FRAME","id":"2215:11933","name":"Frame 1","absoluteBoundingBox":{"x":4603.0,"y":18337.0,"width":752.0,"height":2149.0},"isolatedAbsoluteRenderBounds":{"x":4581.0,"y":18337.0,"width":796.0,"height":2149.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,5258.0]],"size":{"x":752.0,"y":2149.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":120.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11934","2215:11935","2215:11936","2215:11937","2215:11938","2215:11939"]},"2215:11904":{"type":"FRAME","id":"2215:11904","name":"Content","absoluteBoundingBox":{"x":4603.0,"y":16668.0,"width":410.0,"height":413.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":16668.0,"width":410.0,"height":413.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":410.0,"y":413.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11905","2215:11908","2215:11909","2215:11910"]},"2215:11797":{"type":"FRAME","id":"2215:11797","name":"case study image","absoluteBoundingBox":{"x":3887.0,"y":16517.0,"width":540.0,"height":470.0},"isolatedAbsoluteRenderBounds":{"x":3887.0,"y":16517.0,"width":540.0,"height":470.0},"relativeTransform":[[1.0,0.0,612.0],[0.0,1.0,48.0]],"size":{"x":540.0,"y":470.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["2215:11798"]},"2215:11866":{"type":"FRAME","id":"2215:11866","name":"case study section","absoluteBoundingBox":{"x":4603.0,"y":14389.0,"width":752.0,"height":822.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":14389.0,"width":752.0,"height":822.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":752.0,"y":822.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11867","2215:11871"]},"2215:11790":{"type":"FRAME","id":"2215:11790","name":"Content","absoluteBoundingBox":{"x":3323.0,"y":16575.5,"width":540.0,"height":353.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":16575.5,"width":540.0,"height":353.0},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,106.5]],"size":{"x":540.0,"y":353.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11791","2215:11794","2215:11795","2215:11796"]},"2215:11764":{"type":"TEXT","id":"2215:11764","name":"After","absoluteBoundingBox":{"x":4126.5,"y":15474.53125,"width":71.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":4126.5,"y":15474.53125,"width":71.0,"height":40.0},"relativeTransform":[[1.0,0.0,234.5],[0.0,1.0,0.0]],"size":{"x":71.0,"y":40.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"After","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:7e41216f89dbed925020adde8c2f249aa4730d6e/18:14","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11796":{"type":"TEXT","id":"2215:11796","name":"Text link","absoluteBoundingBox":{"x":3323.0,"y":17013.5,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17013.5,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:17738":{"type":"FRAME","id":"2215:17738","name":"Frame 15","absoluteBoundingBox":{"x":3803.5,"y":21299.0,"width":143.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3803.5,"y":21299.0,"width":143.0,"height":24.0},"relativeTransform":[[1.0,0.0,488.5],[0.0,1.0,179.0]],"size":{"x":143.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17739"]},"2215:11737":{"type":"TEXT","id":"2215:11737","name":"Brad Wolf | Consultant Portfolio","absoluteBoundingBox":{"x":4188.0,"y":13115.5,"width":287.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4189.9375,"y":13123.20703125,"width":283.7890625,"height":20.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[104,104,104,104,104,104,104,104,104,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103,103],"characters":"Brad Wolf | Consultant Portfolio","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-700","fontStyle":"700","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.1599998474121,"lineHeightPercent":111.666664123535,"lineHeightPercentFontSize":134.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"104":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"fontSize":20.0,"lineHeightPx":26.8000011444092,"lineHeightPercent":100.745964050293,"lineHeightPercentFontSize":134.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"103":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI","fontStyle":"Regular","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9"}]},"fontSize":20.0,"lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"2215:11800":{"type":"FRAME","id":"2215:11800","name":"Content","absoluteBoundingBox":{"x":3323.0,"y":17123.0,"width":560.0,"height":443.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17123.0,"width":560.0,"height":443.0},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,48.0]],"size":{"x":560.0,"y":443.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11801","2215:11804","2215:11805","2215:11806"]},"2215:11816":{"type":"TEXT","id":"2215:11816","name":"Text link","absoluteBoundingBox":{"x":3323.0,"y":18207.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":18207.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11795":{"type":"TEXT","id":"2215:11795","name":"To complete the brand process, the team created a comprehensive brand guide — documenting the full OnTrac identity including visual brand elements, audience personas, and voice and tone guidelines. The brand leaned warm and approachable, centered on patients and HCPs, with hand-drawn elements and wayfinding themes — as if someone were sketching notes on a map.","absoluteBoundingBox":{"x":3323.0,"y":16718.5,"width":540.0,"height":210.0},"isolatedAbsoluteRenderBounds":{"x":3323.48828125,"y":16726.6953125,"width":536.62109375,"height":199.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,143.0]],"size":{"x":540.0,"y":210.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"To complete the brand process, the team created a comprehensive brand guide — documenting the full OnTrac identity including visual brand elements, audience personas, and voice and tone guidelines. The brand leaned warm and approachable, centered on patients and HCPs, with hand-drawn elements and wayfinding themes — as if someone were sketching notes on a map.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11794":{"type":"TEXT","id":"2215:11794","name":"Brand guide","absoluteBoundingBox":{"x":3323.0,"y":16634.5,"width":540.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":3324.919921875,"y":16646.755859375,"width":259.828857421875,"height":43.82421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,59.0]],"size":{"x":540.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brand guide","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11791":{"type":"FRAME","id":"2215:11791","name":"eye brow","absoluteBoundingBox":{"x":3323.0,"y":16575.5,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":16575.5,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11792","2215:11793"]},"2215:11869":{"type":"TEXT","id":"2215:11869","name":"A ground-breaking branded medication was struggling to gain traction—not because of the product itself, but because of everything surrounding it. Customers lacked the context to navigate the price and paperwork obstacles standing between them and access. KEY GAPS Lack of customer awareness and context around a first-of-its-kind medication Price and administrative barriers discouraging adoption and access Complex managed care ecosystem creating friction at every touchpoint","absoluteBoundingBox":{"x":4603.0,"y":14521.0,"width":290.0,"height":642.0},"isolatedAbsoluteRenderBounds":{"x":4603.390625,"y":14529.1953125,"width":288.642578125,"height":571.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":290.0,"y":642.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2],"characters":"A ground-breaking branded medication was struggling to gain traction—not because of the product itself, but because of everything surrounding it. Customers lacked the context to navigate the price and paperwork obstacles standing between them and access.\r\nKEY GAPS\r\nLack of customer awareness and context around a first-of-its-kind medication\r\nPrice and administrative barriers discouraging adoption and access\r\nComplex managed care ecosystem creating friction at every touchpoint\r\n\n","lineIndentations":[0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[1,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"1":{"paragraphSpacing":12.0,"boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2215:11793":{"type":"RECTANGLE","id":"2215:11793","name":"Rectangle 1","absoluteBoundingBox":{"x":3323.0,"y":16607.5,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":16607.5,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11776":{"type":"SVG","id":"2215:11776","name":"case study image","absoluteBoundingBox":{"x":3913.0,"y":16140.0,"width":514.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":3913.0,"y":16140.0,"width":514.0,"height":129.0},"relativeTransform":[[1.0,0.0,638.0],[0.0,1.0,160.0]],"size":{"x":514.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"8a9c78d45e24889fd07ddb20636fd1759adcaccf"},"2215:17719":{"type":"TEXT","id":"2215:17719","name":"harq","absoluteBoundingBox":{"x":5605.5,"y":21135.806640625,"width":50.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5607.27197265625,"y":21143.416015625,"width":48.2998046875,"height":12.8984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"harq","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11769":{"type":"FRAME","id":"2215:11769","name":"Content","absoluteBoundingBox":{"x":3323.0,"y":16028.0,"width":566.0,"height":353.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":16028.0,"width":566.0,"height":353.0},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,48.0]],"size":{"x":566.0,"y":353.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11770","2215:11773","2215:11774","2215:11775"]},"2215:12028":{"type":"FRAME","id":"2215:12028","name":"Content","absoluteBoundingBox":{"x":5467.0,"y":18295.0,"width":327.0,"height":437.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":18295.0,"width":327.0,"height":437.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":327.0,"y":437.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:12029","2215:12032","2215:12033","2215:12034"]},"2215:11775":{"type":"TEXT","id":"2215:11775","name":"Text link","absoluteBoundingBox":{"x":3323.0,"y":16466.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":16466.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11810":{"type":"FRAME","id":"2215:11810","name":"Content","absoluteBoundingBox":{"x":3323.0,"y":17769.0,"width":556.0,"height":323.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":17769.0,"width":556.0,"height":323.0},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,115.0]],"size":{"x":556.0,"y":323.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11811","2215:11814","2215:11815","2215:11816"]},"1:13":{"type":"TEXT","id":"1:13","name":"Body/Body large","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":25.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":25.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":25.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:17718":{"type":"FRAME","id":"2215:17718","name":"Frame 12","absoluteBoundingBox":{"x":5605.5,"y":21135.806640625,"width":50.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5605.5,"y":21135.806640625,"width":50.07177734375,"height":24.0},"relativeTransform":[[1.0,0.0,98.5],[0.0,1.0,51.0]],"size":{"x":50.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":2215,"localID":17748},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":12072},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/harq"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2215:17719"]},"2215:11774":{"type":"TEXT","id":"2215:11774","name":"The name OnTrac and its accompanying logo were designed to reflect the patient's experience of navigating access to a first-of-its-kind medication. The wayfinding marker — familiar from everyday navigation apps — instantly communicates guidance and forward momentum, positioning the program as a trusted guide that helps patients find their way through an otherwise complex and unfamiliar process.","absoluteBoundingBox":{"x":3323.0,"y":16171.0,"width":566.0,"height":210.0},"isolatedAbsoluteRenderBounds":{"x":3323.48828125,"y":16179.1953125,"width":544.189453125,"height":199.404296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,143.0]],"size":{"x":566.0,"y":210.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The name OnTrac and its accompanying logo were designed to reflect the patient's experience of navigating access to a first-of-its-kind medication. The wayfinding marker — familiar from everyday navigation apps — instantly communicates guidance and forward momentum, positioning the program as a trusted guide that helps patients find their way through an otherwise complex and unfamiliar process.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11829":{"type":"TEXT","id":"2215:11829","name":"Eyebrow","absoluteBoundingBox":{"x":3315.0,"y":21120.0,"width":1120.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3777.76245117188,"y":21127.609375,"width":195.95947265625,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1120.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"More project work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11937":{"type":"RECTANGLE","id":"2215:11937","name":"pages-hcp 2","absoluteBoundingBox":{"x":4581.0,"y":19084.0,"width":796.0,"height":506.0},"targetAspectRatio":{"x":1600.0,"y":1018.0},"isolatedAbsoluteRenderBounds":{"x":4581.0,"y":19084.0,"width":796.0,"height":506.0},"relativeTransform":[[1.0,0.0,-22.0],[0.0,1.0,747.0]],"size":{"x":796.0,"y":506.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"affd7a00e291e2e7e10b12bc171997d4bbf92466","originalImageWidth":1600,"originalImageHeight":1018,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11798":{"type":"RECTANGLE","id":"2215:11798","name":"brand guide copy 1","absoluteBoundingBox":{"x":3887.0,"y":16517.0,"width":540.0,"height":470.0},"targetAspectRatio":{"x":1600.0,"y":1395.0},"isolatedAbsoluteRenderBounds":{"x":3887.0,"y":16517.0,"width":540.0,"height":470.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":540.0,"y":470.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"8c9a4158c8d29f8c4bbc45a806812d822df5e19a","originalImageWidth":1600,"originalImageHeight":1395,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11819":{"type":"FRAME","id":"2215:11819","name":"Frame 1","absoluteBoundingBox":{"x":3275.0,"y":18227.0,"width":1200.0,"height":2813.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":18227.0,"width":1200.0,"height":2813.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,5148.0]],"size":{"x":1200.0,"y":2813.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingBottom":120.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11820","2215:11821","2215:11822","2215:11823","2215:11824","2215:11825"]},"2215:12035":{"type":"FRAME","id":"2215:12035","name":"case study image","absoluteBoundingBox":{"x":5467.0,"y":18756.0,"width":327.0,"height":215.806243896484},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":18756.0,"width":327.0,"height":215.806640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,509.0]],"size":{"x":327.0,"y":215.806243896484},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:12036"]},"2215:12002":{"type":"TEXT","id":"2215:12002","name":"The name OnTrac and its accompanying logo were designed to reflect the patient's experience of navigating access to a first-of-its-kind medication. The wayfinding marker — familiar from everyday navigation apps — instantly communicates guidance and forward momentum, positioning the program as a trusted guide that helps patients find their way through an otherwise complex and unfamiliar process.","absoluteBoundingBox":{"x":5467.0,"y":17033.0,"width":327.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":5467.234375,"y":17040.15625,"width":322.1796875,"height":231.5234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,173.0]],"size":{"x":327.0,"y":240.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The name OnTrac and its accompanying logo were designed to reflect the patient's experience of navigating access to a first-of-its-kind medication. The wayfinding marker — familiar from everyday navigation apps — instantly communicates guidance and forward momentum, positioning the program as a trusted guide that helps patients find their way through an otherwise complex and unfamiliar process.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11770":{"type":"FRAME","id":"2215:11770","name":"eye brow","absoluteBoundingBox":{"x":3323.0,"y":16028.0,"width":300.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":16028.0,"width":300.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"children":["2215:11771","2215:11772"]},"2215:11876":{"type":"TEXT","id":"2215:11876","name":"Text link","absoluteBoundingBox":{"x":4603.0,"y":15947.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":15947.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,648.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11859":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11859","name":"tout","absoluteBoundingBox":{"x":4643.0,"y":13411.0,"width":208.0,"height":204.0},"isolatedAbsoluteRenderBounds":{"x":4643.0,"y":13411.0,"width":208.0,"height":204.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":208.0,"y":204.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutGrow":1.0,"minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11859;35:73","I2215:11859;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":208.0,"y":204.0}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Create program brand, consumer/hcp website, social campaign, trade show graphics and supporting collateral","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:12018":{"type":"FRAME","id":"2215:12018","name":"Content","absoluteBoundingBox":{"x":5467.0,"y":17505.0,"width":327.0,"height":344.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":17505.0,"width":327.0,"height":344.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":327.0,"y":344.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:12019","2215:12022","2215:12023","2215:12024"]},"2215:11846":{"type":"FRAME","id":"2215:11846","name":"Nav Bar","absoluteBoundingBox":{"x":4603.0,"y":13079.0,"width":752.0,"height":103.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":13079.0,"width":752.0,"height":103.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,0.0]],"size":{"x":752.0,"y":103.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":42,"localID":367},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":11236},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"paddingTop":24.0,"paddingBottom":24.0,"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSpacing":24.0,"children":["2215:11847","2215:11850"]},"2215:11772":{"type":"RECTANGLE","id":"2215:11772","name":"Rectangle 1","absoluteBoundingBox":{"x":3323.0,"y":16060.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":16060.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11983":{"type":"TEXT","id":"2215:11983","name":"A ground-breaking branded medication was struggling to gain traction—not because of the product itself, but because of everything surrounding it. Customers lacked the context to navigate the price and paperwork obstacles standing between them and access. KEY GAPS Lack of customer awareness and context around a first-of-its-kind medication Price and administrative barriers discouraging adoption and access Complex managed care ecosystem creating friction at every touchpoint","absoluteBoundingBox":{"x":5467.0,"y":14673.0,"width":327.0,"height":582.0},"isolatedAbsoluteRenderBounds":{"x":5467.322265625,"y":14681.1953125,"width":321.103515625,"height":511.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,69.0]],"size":{"x":327.0,"y":582.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2],"characters":"A ground-breaking branded medication was struggling to gain traction—not because of the product itself, but because of everything surrounding it. Customers lacked the context to navigate the price and paperwork obstacles standing between them and access.\r\nKEY GAPS\r\nLack of customer awareness and context around a first-of-its-kind medication\r\nPrice and administrative barriers discouraging adoption and access\r\nComplex managed care ecosystem creating friction at every touchpoint\r\n\n","lineIndentations":[0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[1,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"1":{"paragraphSpacing":12.0,"boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"1:23":{"key":"0beb88a25abd042acbe49d79e02faa68dae4fb87","name":"Heading/H2 heading","styleType":"TEXT","remote":true,"description":"","id":"1:23","assetId":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","type":"STYLE","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%"}},"2215:11765":{"type":"RECTANGLE","id":"2215:11765","name":"HCP_Persona_1920x1080 1","absoluteBoundingBox":{"x":3892.0,"y":15474.53125,"width":535.0,"height":300.9375},"targetAspectRatio":{"x":2880.0,"y":1620.0},"isolatedAbsoluteRenderBounds":{"x":3892.0,"y":15474.53125,"width":535.0,"height":300.9375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":535.0,"y":300.9375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"30a2017e440fdd5d060793873fb107e77e6b9285","originalImageWidth":2880,"originalImageHeight":1620,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12036":{"type":"RECTANGLE","id":"2215:12036","name":"screens copy 1","absoluteBoundingBox":{"x":5448.0,"y":18756.0,"width":365.0,"height":215.806243896484},"targetAspectRatio":{"x":1600.0,"y":946.0},"isolatedAbsoluteRenderBounds":{"x":5448.0,"y":18756.0,"width":365.0,"height":215.806640625},"relativeTransform":[[1.0,0.0,-19.0],[0.0,1.0,0.0]],"size":{"x":365.0,"y":215.806243896484},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"694a4794f522a2367444e7852698a36b93d2dad8","originalImageWidth":1600,"originalImageHeight":946,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11960":{"type":"FRAME","id":"2215:11960","name":"Nav Bar","absoluteBoundingBox":{"x":5467.0,"y":13079.0,"width":327.0,"height":92.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":13079.0,"width":327.0,"height":92.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":92.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":42,"localID":366},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":11236},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"paddingTop":24.0,"paddingBottom":24.0,"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSpacing":16.0,"children":["2215:11961","2215:11964"]},"2215:11927":{"type":"RECTANGLE","id":"2215:11927","name":"Rectangle 1","absoluteBoundingBox":{"x":4603.0,"y":17918.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":17918.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11761":{"type":"TEXT","id":"2215:11761","name":"The team began with deep research across five key audiences, building a clear picture of the managed care landscape and the barriers to adoption before moving into strategy, brand, and full-scale digital execution. Conducted competitive, ethnographic, and qualitative research across five key audiences Led internal workshops to align business units and identify opportunities Developed personas and an ecosystem map overlaying multiple journeys and opportunity points Launched brand development, support programs, and UX-driven websites for two key audiences","absoluteBoundingBox":{"x":3323.0,"y":15442.0,"width":545.0,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":3323.4296875,"y":15450.009765625,"width":541.09375,"height":397.6875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":545.0,"y":450.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12],"characters":"The team began with deep research across five key audiences, building a clear picture of the managed care landscape and the barriers to adoption before moving into strategy, brand, and full-scale digital execution.\r\nConducted competitive, ethnographic, and qualitative research across five key audiences\r\nLed internal workshops to align business units and identify opportunities\r\nDeveloped personas and an ecosystem map overlaying multiple journeys and opportunity points\r\nLaunched brand development, support programs, and UX-driven websites for two key audiences\r\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","paragraphSpacing":12.0,"style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","paragraphSpacing":12.0,"textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"12":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2215:11751":{"type":"FRAME","id":"2215:11751","name":"Case study","absoluteBoundingBox":{"x":3275.0,"y":14634.0,"width":1200.0,"height":1306.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":14634.0,"width":1200.0,"height":1306.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,1555.0]],"size":{"x":1200.0,"y":1306.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["2215:11752","2215:11758"]},"2215:11968":{"type":"FRAME","id":"2215:11968","name":"eye brow","absoluteBoundingBox":{"x":5507.0,"y":13215.0,"width":247.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":13215.0,"width":247.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":247.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["2215:11969","2215:11970"]},"2215:11748":{"type":"FRAME","id":"2215:11748","name":"image","absoluteBoundingBox":{"x":3232.0,"y":13703.0,"width":1286.0,"height":891.0},"isolatedAbsoluteRenderBounds":{"x":3232.0,"y":13703.0,"width":1286.0,"height":891.0},"relativeTransform":[[1.0,0.0,-3.0],[0.0,1.0,624.0]],"size":{"x":1286.0,"y":891.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingBottom":60.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["2215:11749"]},"2215:11757":{"type":"RECTANGLE","id":"2215:11757","name":"image 1","absoluteBoundingBox":{"x":3989.0,"y":14682.0,"width":438.0,"height":540.0},"targetAspectRatio":{"x":438.0,"y":540.0},"isolatedAbsoluteRenderBounds":{"x":3989.0,"y":14682.0,"width":438.0,"height":540.0},"relativeTransform":[[1.0,0.0,714.0],[0.0,1.0,48.0]],"size":{"x":438.0,"y":540.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"47fee728d5d4962b0f76080d40cd2f8f0753680c","originalImageWidth":438,"originalImageHeight":540,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":8.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"2215:11805":{"type":"TEXT","id":"2215:11805","name":"With the strategy and brand in hand, the team moved quickly to design and launch two audience-specific microsites — one for healthcare professionals and one for consumers — going from concept to design/content completion in just four days. Each site was built around the distinct needs and questions of its audience. Each site translated the complex OnTrac access journey into clear, actionable guidance for both the patients seeking it and the providers supporting them.","absoluteBoundingBox":{"x":3323.0,"y":17326.0,"width":560.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":3323.29296875,"y":17334.1953125,"width":558.056640625,"height":229.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,203.0]],"size":{"x":560.0,"y":240.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"With the strategy and brand in hand, the team moved quickly to design and launch two audience-specific microsites — one for healthcare professionals and one for consumers — going from concept to design/content completion in just four days. Each site was built around the distinct needs and questions of its audience. Each site translated the complex OnTrac access journey into clear, actionable guidance for both the patients seeking it and the providers supporting them.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11742":{"type":"RECTANGLE","id":"2215:11742","name":"Rectangle 1","absoluteBoundingBox":{"x":3315.0,"y":13294.0,"width":300.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":3315.0,"y":13294.0,"width":300.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":300.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"35:74":{"type":"TEXT","id":"35:74","name":"Create a user interface that is intuitive and reduces initial operator training.","absoluteBoundingBox":{"x":-3370.0,"y":319.0,"width":214.0,"height":63.0},"isolatedAbsoluteRenderBounds":{"x":-3369.265625,"y":323.984375,"width":204.1953125,"height":57.78125},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,54.0]],"size":{"x":214.0,"y":63.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Create a user interface that is intuitive and reduces initial operator training.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.28125,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"2215:12043":{"type":"TEXT","id":"2215:12043","name":"To bring OnTrac to life across every channel, the team developed a full suite of program support materials — including social media ad campaigns, trade show signage and graphics, and targeted collateral for both patients and healthcare professionals — ensuring the brand showed up consistently and compellingly at every point of contact.","absoluteBoundingBox":{"x":5467.0,"y":19235.806640625,"width":327.0,"height":192.0},"isolatedAbsoluteRenderBounds":{"x":5467.2578125,"y":19242.814453125,"width":318.578125,"height":183.75},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,128.0]],"size":{"x":327.0,"y":192.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"To bring OnTrac to life across every channel, the team developed a full suite of program support materials — including social media ad campaigns, trade show signage and graphics, and targeted collateral for both patients and healthcare professionals — ensuring the brand showed up consistently and compellingly at every point of contact.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11753":{"type":"FRAME","id":"2215:11753","name":"Content","absoluteBoundingBox":{"x":3323.0,"y":14739.0,"width":642.0,"height":426.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":14739.0,"width":642.0,"height":426.0},"relativeTransform":[[1.0,0.0,48.0],[0.0,1.0,105.0]],"size":{"x":642.0,"y":426.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11754","2215:11755","2215:11756"]},"35:71":{"key":"7e41216f89dbed925020adde8c2f249aa4730d6e","name":"Heading/H3 heading","styleType":"TEXT","remote":true,"description":"","id":"35:71","assetId":"StyleId:7e41216f89dbed925020adde8c2f249aa4730d6e/18:14","type":"STYLE","style":{"fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"WIDTH_AND_HEIGHT","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":40.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%"}},"2215:11845":{"type":"FRAME","id":"2215:11845","name":"case study","absoluteBoundingBox":{"x":4579.0,"y":13079.0,"width":800.0,"height":7734.0},"isolatedAbsoluteRenderBounds":{"x":4523.0,"y":13079.0,"width":912.0,"height":7734.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":7734.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.952941179275513,"g":0.952941179275513,"b":0.952941179275513,"a":1.0},"visible":true,"opacity":1.0},{"opacity":0.300000011920929,"blendMode":"NORMAL","type":"IMAGE","scaleMode":"TILE","imageRef":"7b29def7f375716d33a0f7da2ba75c53073666b3","scalingFactor":0.5,"originalImageWidth":66,"originalImageHeight":66,"visible":true,"rotation":0.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":100.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11846","2215:11852","2215:11862","2215:11864","2215:11865","2215:11880","2215:11881","2215:11933","2215:11940"]},"2215:11755":{"type":"TEXT","id":"2215:11755","name":"A ground-breaking branded medication was struggling to gain traction—not because of the product itself, but because of everything surrounding it. Customers lacked the context to navigate the price and paperwork obstacles standing between them and access. KEY GAPS Lack of customer awareness and context around a first-of-its-kind medication Price and administrative barriers discouraging adoption and access Complex managed care ecosystem creating friction at every touchpoint","absoluteBoundingBox":{"x":3323.0,"y":14823.0,"width":642.0,"height":342.0},"isolatedAbsoluteRenderBounds":{"x":3323.390625,"y":14831.1953125,"width":640.927734375,"height":271.501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":642.0,"y":342.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.125490203499794,"g":0.125490203499794,"b":0.125490203499794,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2],"characters":"A ground-breaking branded medication was struggling to gain traction—not because of the product itself, but because of everything surrounding it. Customers lacked the context to navigate the price and paperwork obstacles standing between them and access.\r\nKEY GAPS\r\nLack of customer awareness and context around a first-of-its-kind medication\r\nPrice and administrative barriers discouraging adoption and access\r\nComplex managed care ecosystem creating friction at every touchpoint\r\n\n","lineIndentations":[0,0,1,1,1,0,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[1,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semilight","fontStyle":"Semilight","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"1":{"paragraphSpacing":12.0,"boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5"}]},"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2215:11749":{"type":"RECTANGLE","id":"2215:11749","name":"home-consumer 2","absoluteBoundingBox":{"x":3232.0,"y":13763.0,"width":1286.0,"height":771.0},"targetAspectRatio":{"x":2500.0,"y":1500.0},"isolatedAbsoluteRenderBounds":{"x":3232.0,"y":13763.0,"width":1286.0,"height":771.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,60.0]],"size":{"x":1286.0,"y":771.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"b72d74b735b98c044b2f4a9d1454f818ae0c79f3","originalImageWidth":2500,"originalImageHeight":1500,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12029":{"type":"FRAME","id":"2215:12029","name":"eye brow","absoluteBoundingBox":{"x":5467.0,"y":18295.0,"width":327.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":18295.0,"width":327.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["2215:12030","2215:12031"]},"2215:11940":{"type":"FRAME","id":"2215:11940","name":"Footer","absoluteBoundingBox":{"x":4603.0,"y":20506.0,"width":752.0,"height":283.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":20506.0,"width":752.0,"height":283.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,7427.0]],"size":{"x":752.0,"y":283.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":40.0,"paddingRight":40.0,"paddingBottom":40.0,"paddingLeft":40.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11941"]},"2215:11760":{"type":"TEXT","id":"2215:11760","name":"Solution","absoluteBoundingBox":{"x":3323.0,"y":15358.0,"width":545.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":3324.77587890625,"y":15369.6796875,"width":178.556396484375,"height":34.896484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":545.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"styleIdForText":"StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13","fontFamily":"Museo","fontPostScriptName":"Museo-300","fontStyle":"300","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11822":{"type":"RECTANGLE","id":"2215:11822","name":"pages-consumer 1","absoluteBoundingBox":{"x":3330.0,"y":18417.0,"width":1090.0,"height":693.0},"targetAspectRatio":{"x":1600.0,"y":1018.0},"isolatedAbsoluteRenderBounds":{"x":3330.0,"y":18417.0,"width":1090.0,"height":693.0},"relativeTransform":[[1.0,0.0,55.0],[0.0,1.0,190.0]],"size":{"x":1090.0,"y":693.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d4a484a54b81c0b9ea98631b6e030e9af4fc0c72","originalImageWidth":1600,"originalImageHeight":1018,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11863":{"type":"RECTANGLE","id":"2215:11863","name":"home-consumer 2","absoluteBoundingBox":{"x":4523.0,"y":13777.0,"width":912.0,"height":512.0},"targetAspectRatio":{"x":912.0,"y":512.0},"isolatedAbsoluteRenderBounds":{"x":4523.0,"y":13777.0,"width":912.0,"height":512.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,60.0]],"size":{"x":912.0,"y":512.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"b72d74b735b98c044b2f4a9d1454f818ae0c79f3","originalImageWidth":2500,"originalImageHeight":1500,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11789":{"type":"FRAME","id":"2215:11789","name":"case study section","absoluteBoundingBox":{"x":3275.0,"y":16469.0,"width":1200.0,"height":566.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":16469.0,"width":1200.0,"height":566.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,489.0]],"size":{"x":1200.0,"y":566.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11790","2215:11797"]},"2215:11744":{"type":"FRAME","id":"2215:11744","name":"tout container","absoluteBoundingBox":{"x":3315.0,"y":13461.0,"width":1120.0,"height":162.0},"isolatedAbsoluteRenderBounds":{"x":3315.0,"y":13461.0,"width":1120.0,"height":162.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,199.0]],"size":{"x":1120.0,"y":162.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","children":["2215:11745","2215:11746","2215:11747"]},"2215:11999":{"type":"TEXT","id":"2215:11999","name":"Eyebrow","absoluteBoundingBox":{"x":5467.0,"y":16860.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":5467.71875,"y":16867.609375,"width":88.9970703125,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11746":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11746","name":"tout","absoluteBoundingBox":{"x":3696.33325195312,"y":13461.0,"width":357.333312988281,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":3696.33325195312,"y":13461.0,"width":357.333312988281,"height":145.0},"relativeTransform":[[1.0,0.0,381.333343505859],[0.0,1.0,0.0]],"size":{"x":357.333312988281,"y":145.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutGrow":1.0,"minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11746;35:73","I2215:11746;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":357.333312988281,"y":145.0}},"componentId":"35:88"},{"key":["About0"],"value":{"characterStyleOverrides":[],"characters":"Role","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Design lead","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:11964":{"type":"FRAME","id":"2215:11964","name":"Consultant Name","absoluteBoundingBox":{"x":5467.0,"y":13163.0,"width":242.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":13163.0,"width":242.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":242.0,"y":30.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSpacing":10.0,"children":["2215:11965"]},"2215:17712":{"type":"TEXT","id":"2215:17712","name":"harq","absoluteBoundingBox":{"x":3850.0,"y":21173.0,"width":50.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3851.77197265625,"y":21180.609375,"width":48.2998046875,"height":12.8984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":50.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"harq","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11827":{"type":"FRAME","id":"2215:11827","name":"Frame 2","absoluteBoundingBox":{"x":3315.0,"y":21120.0,"width":1120.0,"height":203.0},"isolatedAbsoluteRenderBounds":{"x":3315.0,"y":21120.0,"width":1120.0,"height":203.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,60.0]],"size":{"x":1120.0,"y":203.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":18.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11828","2215:17713","2215:17720","2215:17729","2215:17738"]},"2215:11912":{"type":"RECTANGLE","id":"2215:11912","name":"brand guide copy 1","absoluteBoundingBox":{"x":5037.0,"y":16736.0,"width":318.0,"height":277.0},"targetAspectRatio":{"x":1600.0,"y":1395.0},"isolatedAbsoluteRenderBounds":{"x":5037.0,"y":16736.0,"width":318.0,"height":277.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":318.0,"y":277.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"8c9a4158c8d29f8c4bbc45a806812d822df5e19a","originalImageWidth":1600,"originalImageHeight":1395,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:12058":{"type":"RECTANGLE","id":"2215:12058","name":"Rectangle 1","absoluteBoundingBox":{"x":5507.0,"y":21116.806640625,"width":247.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":5507.0,"y":21116.806640625,"width":247.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":247.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11858":{"type":"FRAME","id":"2215:11858","name":"tout container","absoluteBoundingBox":{"x":4643.0,"y":13411.0,"width":672.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":4643.0,"y":13411.0,"width":672.0,"height":246.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,169.0]],"size":{"x":672.0,"y":246.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","children":["2215:11859","2215:11860","2215:11861"]},"3:220":{"type":"TEXT","id":"3:220","name":"Body/Body medium","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":20.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":20.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI","fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11745":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11745","name":"tout","absoluteBoundingBox":{"x":3315.0,"y":13461.0,"width":357.333343505859,"height":145.0},"isolatedAbsoluteRenderBounds":{"x":3315.0,"y":13461.0,"width":357.333343505859,"height":145.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":357.333343505859,"y":145.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutGrow":1.0,"minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11745;35:73","I2215:11745;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":357.333343505859,"y":145.0}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Create program brand, consumer/hcp website, social campaign, trade show graphics and supporting collateral","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]},"2215:11740":{"type":"FRAME","id":"2215:11740","name":"eye brow","absoluteBoundingBox":{"x":3315.0,"y":13262.0,"width":1120.0,"height":35.0},"isolatedAbsoluteRenderBounds":{"x":3315.0,"y":13262.0,"width":1120.0,"height":35.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1120.0,"y":35.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["2215:11741","2215:11742"]},"2215:11758":{"type":"FRAME","id":"2215:11758","name":"case study section","absoluteBoundingBox":{"x":3275.0,"y":15310.0,"width":1200.0,"height":630.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":15310.0,"width":1200.0,"height":630.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,676.0]],"size":{"x":1200.0,"y":630.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingRight":48.0,"paddingBottom":48.0,"paddingLeft":48.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["2215:11759","2215:11763"]},"2215:11981":{"type":"FRAME","id":"2215:11981","name":"Content","absoluteBoundingBox":{"x":5467.0,"y":14604.0,"width":327.0,"height":651.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":14604.0,"width":327.0,"height":651.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":327.0,"y":651.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11982","2215:11983","2215:11984"]},"2215:11736":{"type":"FRAME","id":"2215:11736","name":"Consultant Name","absoluteBoundingBox":{"x":4188.0,"y":13115.5,"width":287.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":4188.0,"y":13115.5,"width":287.0,"height":30.0},"relativeTransform":[[1.0,0.0,913.0],[0.0,1.0,36.5]],"size":{"x":287.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSpacing":10.0,"children":["2215:11737"]},"2215:11980":{"type":"FRAME","id":"2215:11980","name":"case study section","absoluteBoundingBox":{"x":5467.0,"y":14556.0,"width":327.0,"height":1173.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":14556.0,"width":327.0,"height":1173.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":327.0,"y":1173.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":48.0,"paddingBottom":48.0,"layoutMode":"VERTICAL","itemSpacing":24.0,"primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["2215:11981","2215:11985"]},"2215:11762":{"type":"TEXT","id":"2215:11762","name":"Text link","absoluteBoundingBox":{"x":3323.0,"y":15796.0,"width":224.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":3323.0,"y":15796.0,"width":224.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,438.0]],"size":{"x":224.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"View the HMI case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11871":{"type":"RECTANGLE","id":"2215:11871","name":"image 1","absoluteBoundingBox":{"x":4917.0,"y":14530.0,"width":438.0,"height":540.0},"targetAspectRatio":{"x":438.0,"y":540.0},"isolatedAbsoluteRenderBounds":{"x":4917.0,"y":14530.0,"width":438.0,"height":540.0},"relativeTransform":[[1.0,0.0,314.0],[0.0,1.0,141.0]],"size":{"x":438.0,"y":540.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"47fee728d5d4962b0f76080d40cd2f8f0753680c","originalImageWidth":438,"originalImageHeight":540,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":8.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"2215:11792":{"type":"TEXT","id":"2215:11792","name":"Eyebrow","absoluteBoundingBox":{"x":3323.0,"y":16575.5,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3323.71875,"y":16583.109375,"width":88.996826171875,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"solution","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11732":{"type":"FRAME","id":"2215:11732","name":"Nav Bar","absoluteBoundingBox":{"x":3275.0,"y":13079.0,"width":1200.0,"height":103.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":13079.0,"width":1200.0,"height":103.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,0.0]],"size":{"x":1200.0,"y":103.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":42,"localID":368},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":2215,"localID":11236},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"paddingTop":24.0,"paddingBottom":24.0,"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSpacing":24.0,"children":["2215:11733","2215:11736"]},"2215:11873":{"type":"FRAME","id":"2215:11873","name":"Content","absoluteBoundingBox":{"x":4603.0,"y":15299.0,"width":417.0,"height":624.0},"isolatedAbsoluteRenderBounds":{"x":4603.0,"y":15299.0,"width":417.0,"height":624.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,48.0]],"size":{"x":417.0,"y":624.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["2215:11874","2215:11875","2215:11876"]},"2215:12031":{"type":"RECTANGLE","id":"2215:12031","name":"Rectangle 1","absoluteBoundingBox":{"x":5467.0,"y":18327.0,"width":327.0,"height":3.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":18327.0,"width":327.0,"height":3.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":327.0,"y":3.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.290196090936661,"g":0.776470601558685,"b":0.91372549533844,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11932":{"type":"RECTANGLE","id":"2215:11932","name":"slides copy 1","absoluteBoundingBox":{"x":5031.0,"y":17936.0,"width":324.0,"height":283.0},"targetAspectRatio":{"x":1600.0,"y":1395.0},"isolatedAbsoluteRenderBounds":{"x":5031.0,"y":17936.0,"width":324.0,"height":283.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":324.0,"y":283.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"0eb86639054ac98c082966f4de5b175cdf78da47","originalImageWidth":1600,"originalImageHeight":1395,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11995":{"type":"FRAME","id":"2215:11995","name":"Case study","absoluteBoundingBox":{"x":5467.0,"y":16812.0,"width":327.0,"height":2970.80615234375},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":16812.0,"width":327.0,"height":2970.806640625},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,3733.0]],"size":{"x":327.0,"y":2970.80615234375},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["2215:11996","2215:12017","2215:12027","2215:12037"]},"2215:11741":{"type":"TEXT","id":"2215:11741","name":"Eyebrow","absoluteBoundingBox":{"x":3315.0,"y":13262.0,"width":1120.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3316.28125,"y":13269.609375,"width":61.84375,"height":11.5859375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1120.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"INCYTE","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Bold","fontStyle":"Bold","textCase":"UPPER","textAutoResize":"HEIGHT","boundVariables":{"paints":[{"type":"VARIABLE_ALIAS","id":"VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66"}]},"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11738":{"type":"FRAME","id":"2215:11738","name":"Hero","absoluteBoundingBox":{"x":3275.0,"y":13202.0,"width":1200.0,"height":481.0},"isolatedAbsoluteRenderBounds":{"x":3275.0,"y":13202.0,"width":1200.0,"height":481.0},"relativeTransform":[[1.0,0.0,40.0],[0.0,1.0,123.0]],"size":{"x":1200.0,"y":481.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.176470592617989,"b":0.415686279535294,"a":1.0},"boundVariables":{"color":{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"boundVariables":{"fills":[{"type":"VARIABLE_ALIAS","id":"VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35"}]},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":60.0,"paddingRight":40.0,"paddingBottom":60.0,"paddingLeft":40.0,"layoutMode":"HORIZONTAL","itemSpacing":50.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["2215:11739"]},"2215:11985":{"type":"RECTANGLE","id":"2215:11985","name":"image 1","absoluteBoundingBox":{"x":5467.0,"y":15279.0,"width":326.0,"height":402.0},"targetAspectRatio":{"x":438.0,"y":540.0},"isolatedAbsoluteRenderBounds":{"x":5467.0,"y":15279.0,"width":326.0,"height":402.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,723.0]],"size":{"x":326.0,"y":402.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"47fee728d5d4962b0f76080d40cd2f8f0753680c","originalImageWidth":438,"originalImageHeight":540,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeWeight":8.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[20.0,20.0,20.0,20.0],"cornerRadius":20.0},"2215:17721":{"type":"TEXT","id":"2215:17721","name":"precision xtract","absoluteBoundingBox":{"x":3791.5,"y":21215.0,"width":167.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":3793.046875,"y":21222.609375,"width":165.03125,"height":11.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":167.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"precision xtract","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"fontFamily":"Segoe UI","fontPostScriptName":"SegoeUI-Semibold","fontStyle":"Semibold","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":1.6,"letterSpacingValue":10.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":112.775329589844,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2215:11922":{"type":"RECTANGLE","id":"2215:11922","name":"screens copy 1","absoluteBoundingBox":{"x":5035.0,"y":17389.0,"width":320.0,"height":189.0},"targetAspectRatio":{"x":1600.0,"y":946.0},"isolatedAbsoluteRenderBounds":{"x":5035.0,"y":17389.0,"width":320.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":320.0,"y":189.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"694a4794f522a2367444e7852698a36b93d2dad8","originalImageWidth":1600,"originalImageHeight":946,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"2215:11747":{"mainComponentId":"35:88","type":"INSTANCE","id":"2215:11747","name":"tout","absoluteBoundingBox":{"x":4077.66650390625,"y":13461.0,"width":357.333312988281,"height":162.0},"isolatedAbsoluteRenderBounds":{"x":4077.66650390625,"y":13461.0,"width":357.33349609375,"height":162.0},"relativeTransform":[[1.0,0.0,762.666625976562],[0.0,1.0,0.0]],"size":{"x":357.333312988281,"y":162.0},"fills":[{"opacity":0.100000001490116,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutGrow":1.0,"minHeight":145.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[6.0,6.0,6.0,6.0],"cornerRadius":6.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":24.0,"paddingLeft":24.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["I2215:11747;35:73","I2215:11747;35:74"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":357.333312988281,"y":162.0}},"componentId":"35:88"},{"key":["About0"],"value":{"characterStyleOverrides":[],"characters":"Skills","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"},{"key":["Create a user interface that is intuitive and reduces initial operator training.0"],"value":{"characterStyleOverrides":[],"characters":"Information architecture, accessibility, brand naming and logo development, high-fidelity mockups (figma), visual design and layout.","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"35:88"}]}},"assetIdToGuid":{"VariableCollectionId:f53785d4cc846894fa48bb11bf3c11dee1b04bb0/24:1":"1:4","VariableID:815e9825f866252a0a3392c0b579eb3caaf2fb57/1:42":"14:1062","VariableCollectionId:96e0be064e6f4eda65a629489e9d56dbf0fa4489/1:33":"1:2","VariableID:d00b35b876c5cf277f7ede9fc2088f1422cdb635/4:44":"35:136","StyleId:7e41216f89dbed925020adde8c2f249aa4730d6e/18:14":"35:71","VariableID:0ee644d87bd1139c48ab4d13ad8307b2bcf68cb8/24:5":"45:423","VariableID:a86ca863afeff9bc60f6de1b782927dd42d952f5/1:35":"1:3","VariableID:9dd72cf1085312a0c76afc0a9cd957035a03276a/4:46":"45:422","StyleId:0beb88a25abd042acbe49d79e02faa68dae4fb87/18:13":"1:23","StyleId:9b8f4e0bfac4a1395eb0ae6101277b6d0b76b8cb/18:18":"35:123","VariableID:a315b66eac3d343b9f2fcb07fedf65ff3e0ac46b/24:9":"1:5","VariableID:5bb812bd16a450cc3e86d62a1480f416e2913d74/1:66":"35:39"},"guidToUrl":{"34:39":"/hmi","2215:12072":"/harq","2215:11236":"/","2153:198":"/hmi-3","2002:132":"/hmi-2","2215:12292":"/precisionxtract","2156:1300":"/hmi-4","2215:11729":"/incyte","2215:12846":"/mesalabs","2215:12575":"/sevencorners","0:3":"/page","2202:2465":"/hmi-5"},"fonts":{"Segoe UI:Semibold":{"id":"92ff4dc9ad2f2e64740563ed1be5c8a311071b7d","url":"92ff4dc9ad2f2e64740563ed1be5c8a311071b7d","source":2,"italic":false,"weight":600},"Segoe UI:Bold":{"id":"7be43804824e6ab140a84d030a27b4688d5d0d0f","url":"7be43804824e6ab140a84d030a27b4688d5d0d0f","source":2,"italic":false,"weight":700},"Segoe UI:Semilight":{"id":"f03a3142b3776fa2240ca06299529fa2cac02b40","url":"f03a3142b3776fa2240ca06299529fa2cac02b40","source":2,"italic":false,"weight":350},"Segoe UI:Regular":{"id":"d7eea7f1d89b4bc13ab6c5446fdd00004c7757bc","url":"d7eea7f1d89b4bc13ab6c5446fdd00004c7757bc","source":2,"italic":false,"weight":400},"Museo:500":{"id":"983ddf87a8a02adf644d39d78f9c19dcef52ae7e","url":"983ddf87a8a02adf644d39d78f9c19dcef52ae7e","source":2,"italic":false,"weight":400},"Museo:300":{"id":"a50815c85cf4973a29afdcd21d736dee6cf9f0cf","url":"a50815c85cf4973a29afdcd21d736dee6cf9f0cf","source":2,"italic":false,"weight":300},"Museo:700":{"id":"911c7e115f2b442990775ab14343a7d0d5a74d35","url":"911c7e115f2b442990775ab14343a7d0d5a74d35","source":2,"italic":false,"weight":600}},"assets":{"7fb7c5c682a0091e32ef35a1ded27838a91c0ff9":{"type":"GENERATED_ASSET","url":"7fb7c5c682a0091e32ef35a1ded27838a91c0ff9.svg","size":{"x":288.0,"y":72.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"4b9c3730cae30096806495f0cb464b1f9a3f2489":{"type":"GENERATED_ASSET","url":"4b9c3730cae30096806495f0cb464b1f9a3f2489.svg","size":{"x":327.0,"y":2.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-2.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"60362612bf9d0434bb70a6461eadcf29d66cfeb1":{"type":"GENERATED_ASSET","url":"60362612bf9d0434bb70a6461eadcf29d66cfeb1.png","size":{"x":200.0,"y":44.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"PNG"},"9d2c49384ee8ee9fe953c8e4b73217fef4ed6264":{"type":"GENERATED_ASSET","url":"9d2c49384ee8ee9fe953c8e4b73217fef4ed6264.svg","size":{"x":288.0,"y":72.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"56b58410b2aa8801619ac8ebb44da5a0c64f2d0f":{"type":"GENERATED_ASSET","url":"56b58410b2aa8801619ac8ebb44da5a0c64f2d0f.svg","size":{"x":752.0,"y":2.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-2.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"739b634d8a64e7d95436962effd02b17fbc760b0":{"type":"PAINT_ASSET","url":"739b634d8a64e7d95436962effd02b17fbc760b0.png","size":{"x":1600.0,"y":890.0}},"0e5d2a074fea069841e4a7e873fc19e14120447f":{"type":"PAINT_ASSET","url":"0e5d2a074fea069841e4a7e873fc19e14120447f.png","size":{"x":1600.0,"y":638.0}},"d4a484a54b81c0b9ea98631b6e030e9af4fc0c72":{"type":"PAINT_ASSET","url":"d4a484a54b81c0b9ea98631b6e030e9af4fc0c72.png","size":{"x":1600.0,"y":1018.0}},"694a4794f522a2367444e7852698a36b93d2dad8":{"type":"PAINT_ASSET","url":"694a4794f522a2367444e7852698a36b93d2dad8.png","size":{"x":1600.0,"y":946.0}},"0eb86639054ac98c082966f4de5b175cdf78da47":{"type":"PAINT_ASSET","url":"0eb86639054ac98c082966f4de5b175cdf78da47.png","size":{"x":1600.0,"y":1395.0}},"b72d74b735b98c044b2f4a9d1454f818ae0c79f3":{"type":"PAINT_ASSET","url":"b72d74b735b98c044b2f4a9d1454f818ae0c79f3.png","size":{"x":2500.0,"y":1500.0}},"8a9c78d45e24889fd07ddb20636fd1759adcaccf":{"type":"GENERATED_ASSET","url":"8a9c78d45e24889fd07ddb20636fd1759adcaccf.svg","size":{"x":514.0,"y":129.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"8c9a4158c8d29f8c4bbc45a806812d822df5e19a":{"type":"PAINT_ASSET","url":"8c9a4158c8d29f8c4bbc45a806812d822df5e19a.png","size":{"x":1600.0,"y":1395.0}},"0bb7c915d2bb6ec1878a80ccbeccd74b9e3b067a":{"type":"GENERATED_ASSET","url":"0bb7c915d2bb6ec1878a80ccbeccd74b9e3b067a.svg","size":{"x":1200.0,"y":2.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-2.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"affd7a00e291e2e7e10b12bc171997d4bbf92466":{"type":"PAINT_ASSET","url":"affd7a00e291e2e7e10b12bc171997d4bbf92466.png","size":{"x":1600.0,"y":1018.0}},"42b6ec223cc5353e791b336ea60cf996e6f676ba":{"type":"GENERATED_ASSET","url":"42b6ec223cc5353e791b336ea60cf996e6f676ba.png","size":{"x":250.0,"y":55.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"PNG"},"30a2017e440fdd5d060793873fb107e77e6b9285":{"type":"PAINT_ASSET","url":"30a2017e440fdd5d060793873fb107e77e6b9285.png","size":{"x":2880.0,"y":1620.0}},"47fee728d5d4962b0f76080d40cd2f8f0753680c":{"type":"PAINT_ASSET","url":"47fee728d5d4962b0f76080d40cd2f8f0753680c.png","size":{"x":438.0,"y":540.0}},"7b29def7f375716d33a0f7da2ba75c53073666b3":{"type":"PAINT_ASSET","url":"7b29def7f375716d33a0f7da2ba75c53073666b3.png","size":{"x":66.0,"y":66.0}}},"stablePathToAssetInfo":{"35:211":{"hash":"0bb7c915d2bb6ec1878a80ccbeccd74b9e3b067a"},"I2215:11880;35:211":{"hash":"56b58410b2aa8801619ac8ebb44da5a0c64f2d0f"},"2215:11890":{"hash":"9d2c49384ee8ee9fe953c8e4b73217fef4ed6264"},"I2215:11994;35:211":{"hash":"4b9c3730cae30096806495f0cb464b1f9a3f2489"},"2215:11847":{"hash":"42b6ec223cc5353e791b336ea60cf996e6f676ba"},"2215:11961":{"hash":"60362612bf9d0434bb70a6461eadcf29d66cfeb1"},"I2215:11978;35:211":{"hash":"4b9c3730cae30096806495f0cb464b1f9a3f2489"},"I2215:11766;35:211":{"hash":"0bb7c915d2bb6ec1878a80ccbeccd74b9e3b067a"},"I2215:11750;35:211":{"hash":"0bb7c915d2bb6ec1878a80ccbeccd74b9e3b067a"},"2215:11733":{"hash":"42b6ec223cc5353e791b336ea60cf996e6f676ba"},"2215:11776":{"hash":"8a9c78d45e24889fd07ddb20636fd1759adcaccf"},"2215:12005":{"hash":"7fb7c5c682a0091e32ef35a1ded27838a91c0ff9"},"I2215:11864;35:211":{"hash":"56b58410b2aa8801619ac8ebb44da5a0c64f2d0f"}},"animateRootIds":[],"siteSettings":{"title":"Brad Wolf, portfolio","scalingMode":"REFLOW","blockSearchIndexing":true,"labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":""}