MESA LABs
Streamlining a complex digital ecosystem
About
New website to consolidate over 1,700 pages across 10 domains
Role
Visual Lead
Skills
Information architecture, wireframes and high-fidelity mockups
Problem
As Mesa Labs expanded through acquisition and innovation, its digital presence became increasingly fragmented. Ten brand websites with over 1,700 combined pages reflected outdated hierarchies, siloed messaging, and overlapping content — making it difficult for users to find critical product and compliance information.
The strain was felt on both sides of the organization. Internally, marketing and sales teams struggled to manage content updates across disconnected systems with no reliable way to control versions on sensitive product and safety data. Externally, customers faced confusing navigation, inconsistent access to documentation, low engagement, and sluggish site performance. Mesa Labs needed more than a platform change — they needed to completely rethink how users find and interact with content.
Solution
The team took a structured, discovery-led approach — beginning with stakeholder interviews across all sub-brands and a comprehensive content audit that surfaced duplication, outdated assets, and structural gaps. Those findings drove a redefined information architecture built around a unified taxonomy and navigation grounded in how users actually find and consume technical and compliance content. Wireframing was aligned to buyer intent and support needs, with custom interfaces — including a gated document finder and dynamic product catalogs — giving users precise access to what they needed. The site was built on HubSpot with a multi-domain subdomain structure for regional variations, and Motionpoint integration for proxy-based translation that kept content accurate and governable across markets.
The outcome
Mesa Labs launched a consolidated 350-page website — reduced from over 1,700 pages across ten sites — delivering a dramatically simplified and consistent experience for users seeking critical product and compliance information. The site now serves as a central source of truth for customers, partners, and internal teams alike, replacing a fragmented digital footprint with a single, manageable platform built to scale.
The results spoke for themselves. A 60% increase in engagement reflected faster content discovery and deeper site navigation. A 5x improvement in conversion rate demonstrated the impact of clearer calls to action and simplified access to technical content. And sustained governance — enabled by structured content catalogs, version control, and reusable templates — ensured the platform would remain manageable as the organization continued to grow.
Brad Wolf | Consultant Portfolio
MESA LABs
Streamlining a complex digital ecosystem
About
New website to consolidate over 1,700 pages across 10 domains
Role
Visual Lead
Skills
Information architecture, wireframes and high-fidelity mockups
Problem
As Mesa Labs expanded through acquisition and innovation, its digital presence became increasingly fragmented. Ten brand websites with over 1,700 combined pages reflected outdated hierarchies, siloed messaging, and overlapping content — making it difficult for users to find critical product and compliance information.
The strain was felt on both sides of the organization. Internally, marketing and sales teams struggled to manage content updates across disconnected systems with no reliable way to control versions on sensitive product and safety data. Externally, customers faced confusing navigation, inconsistent access to documentation, low engagement, and sluggish site performance. Mesa Labs needed more than a platform change — they needed to completely rethink how users find and interact with content.
Solution
The team took a structured, discovery-led approach — beginning with stakeholder interviews across all sub-brands and a comprehensive content audit that surfaced duplication, outdated assets, and structural gaps. Those findings drove a redefined information architecture built around a unified taxonomy and navigation grounded in how users actually find and consume technical and compliance content. Wireframing was aligned to buyer intent and support needs, with custom interfaces — including a gated document finder and dynamic product catalogs — giving users precise access to what they needed. The site was built on HubSpot with a multi-domain subdomain structure for regional variations, and Motionpoint integration for proxy-based translation that kept content accurate and governable across markets.
The outcome
Mesa Labs launched a consolidated 350-page website — reduced from over 1,700 pages across ten sites — delivering a dramatically simplified and consistent experience for users seeking critical product and compliance information. The site now serves as a central source of truth for customers, partners, and internal teams alike, replacing a fragmented digital footprint with a single, manageable platform built to scale.
The results spoke for themselves. A 60% increase in engagement reflected faster content discovery and deeper site navigation. A 5x improvement in conversion rate demonstrated the impact of clearer calls to action and simplified access to technical content. And sustained governance — enabled by structured content catalogs, version control, and reusable templates — ensured the platform would remain manageable as the organization continued to grow.
Brad Wolf | Consultant Portfolio
MESA LABs
Streamlining a complex digital ecosystem
About
New website to consolidate over 1,700 pages across 10 domains
Role
Visual Lead
Skills
Information architecture, wireframes and high-fidelity mockups
Problem
As Mesa Labs expanded through acquisition and innovation, its digital presence became increasingly fragmented. Ten brand websites with over 1,700 combined pages reflected outdated hierarchies, siloed messaging, and overlapping content — making it difficult for users to find critical product and compliance information.
The strain was felt on both sides of the organization. Internally, marketing and sales teams struggled to manage content updates across disconnected systems with no reliable way to control versions on sensitive product and safety data. Externally, customers faced confusing navigation, inconsistent access to documentation, low engagement, and sluggish site performance. Mesa Labs needed more than a platform change — they needed to completely rethink how users find and interact with content.
Solution
The team took a structured, discovery-led approach — beginning with stakeholder interviews across all sub-brands and a comprehensive content audit that surfaced duplication, outdated assets, and structural gaps. Those findings drove a redefined information architecture built around a unified taxonomy and navigation grounded in how users actually find and consume technical and compliance content. Wireframing was aligned to buyer intent and support needs, with custom interfaces — including a gated document finder and dynamic product catalogs — giving users precise access to what they needed. The site was built on HubSpot with a multi-domain subdomain structure for regional variations, and Motionpoint integration for proxy-based translation that kept content accurate and governable across markets.
The outcome
Mesa Labs launched a consolidated 350-page website — reduced from over 1,700 pages across ten sites — delivering a dramatically simplified and consistent experience for users seeking critical product and compliance information. The site now serves as a central source of truth for customers, partners, and internal teams alike, replacing a fragmented digital footprint with a single, manageable platform built to scale.
The results spoke for themselves. A 60% increase in engagement reflected faster content discovery and deeper site navigation. A 5x improvement in conversion rate demonstrated the impact of clearer calls to action and simplified access to technical content. And sustained governance — enabled by structured content catalogs, version control, and reusable templates — ensured the platform would remain manageable as the organization continued to grow.