Precision xtract
Agency of record for a Pharma market access company
About
Create branding, websites, social campaigns, and collateral for multiple brands within parent company umbrella.
Role
Lead Designer
Skills
Information architecture, wireframes and high-fidelity mockups, branding and logo design, social media graphics and collateral layout
Problem
PrecisionXtract (now Precision AQ) operates in one of the most complex corners of the pharmaceutical industry — helping biopharma companies navigate market access, payer strategy, and the journey from drug approval to patient reach. Their work is sophisticated, their audiences are specialized, and their story was difficult to tell clearly. As the company grew, they needed a marketing and brand partner who could bring strategic clarity to their communications across every channel.
Solution
We served as PrecisionXtract's agency of record, embedding ourselves as an extension of their team across strategy, digital, and creative. The engagement began with foundational research — identifying core personas and mapping user journeys to understand how different audiences, from payer strategy teams to biopharma brand leads, found and evaluated partners like PrecisionXtract.
solution
Website redesign + deployment
Those insights drove a full redesign and deployment of their website, built to speak clearly to a highly specialized audience and reflect the credibility and depth of the firm's expertise. The result was a digital presence that could serve as both a business development tool and a platform for ongoing thought leadership.
solution
Social campaigns
With a strong digital foundation in place, we developed and executed ongoing social campaigns across LinkedIn and other key channels. Content was tailored to PrecisionXtract's specialized audiences — translating complex market access topics into messaging that was both accessible and authoritative.
solution
Collateral
The engagement also encompassed a broad range of marketing collateral, from sales enablement materials and event assets to thought leadership pieces — ensuring that PrecisionXtract's brand showed up consistently and compellingly across every touchpoint.
The outcome
Across every workstream, the goal was the same: give a best-in-class pharma access company a marketing presence that matched the quality of its work. The persona and user journey research gave PrecisionXtract a clearer picture of who they were talking to and what those audiences actually needed to hear. The redesigned website gave them a platform that could grow with them. And the ongoing social and collateral work kept their brand consistent and active across the channels that matter most to their market.
PrecisionXtract has since rebranded as Precision AQ, expanding their platform and capabilities — a trajectory that reflects the same ambition that defined our partnership.
Brad Wolf | Consultant Portfolio
Precision xtract
Agency of record for a Pharma market access company
About
Create branding, websites, social campaigns, and collateral for multiple brands within parent company umbrella.
Role
Lead Designer
Skills
Information architecture, wireframes and high-fidelity mockups, branding and logo design, social media graphics and collateral layout
Problem
PrecisionXtract (now Precision AQ) operates in one of the most complex corners of the pharmaceutical industry — helping biopharma companies navigate market access, payer strategy, and the journey from drug approval to patient reach. Their work is sophisticated, their audiences are specialized, and their story was difficult to tell clearly. As the company grew, they needed a marketing and brand partner who could bring strategic clarity to their communications across every channel.
Solution
We served as PrecisionXtract's agency of record, embedding ourselves as an extension of their team across strategy, digital, and creative. The engagement began with foundational research — identifying core personas and mapping user journeys to understand how different audiences, from payer strategy teams to biopharma brand leads, found and evaluated partners like PrecisionXtract.
solution
Website redesign + deployment
Those insights drove a full redesign and deployment of their website, built to speak clearly to a highly specialized audience and reflect the credibility and depth of the firm's expertise. The result was a digital presence that could serve as both a business development tool and a platform for ongoing thought leadership.
solution
Social campaigns
With a strong digital foundation in place, we developed and executed ongoing social campaigns across LinkedIn and other key channels. Content was tailored to PrecisionXtract's specialized audiences — translating complex market access topics into messaging that was both accessible and authoritative.
solution
Collateral
The engagement also encompassed a broad range of marketing collateral, from sales enablement materials and event assets to thought leadership pieces — ensuring that PrecisionXtract's brand showed up consistently and compellingly across every touchpoint.
The outcome
Across every workstream, the goal was the same: give a best-in-class pharma access company a marketing presence that matched the quality of its work. The persona and user journey research gave PrecisionXtract a clearer picture of who they were talking to and what those audiences actually needed to hear. The redesigned website gave them a platform that could grow with them. And the ongoing social and collateral work kept their brand consistent and active across the channels that matter most to their market.
PrecisionXtract has since rebranded as Precision AQ, expanding their platform and capabilities — a trajectory that reflects the same ambition that defined our partnership.
Brad Wolf | Consultant Portfolio
Precision xtract
Agency of record for a Pharma market access company
About
Create branding, websites, social campaigns, and collateral for multiple brands within parent company umbrella.
Role
Lead Designer
Skills
Information architecture, wireframes and high-fidelity mockups, branding and logo design, social media graphics and collateral layout
Problem
PrecisionXtract (now Precision AQ) operates in one of the most complex corners of the pharmaceutical industry — helping biopharma companies navigate market access, payer strategy, and the journey from drug approval to patient reach. Their work is sophisticated, their audiences are specialized, and their story was difficult to tell clearly. As the company grew, they needed a marketing and brand partner who could bring strategic clarity to their communications across every channel.
Solution
We served as PrecisionXtract's agency of record, embedding ourselves as an extension of their team across strategy, digital, and creative. The engagement began with foundational research — identifying core personas and mapping user journeys to understand how different audiences, from payer strategy teams to biopharma brand leads, found and evaluated partners like PrecisionXtract.
solution
Website redesign + deployment
Those insights drove a full redesign and deployment of their website, built to speak clearly to a highly specialized audience and reflect the credibility and depth of the firm's expertise. The result was a digital presence that could serve as both a business development tool and a platform for ongoing thought leadership.
solution
Social campaigns
With a strong digital foundation in place, we developed and executed ongoing social campaigns across LinkedIn and other key channels. Content was tailored to PrecisionXtract's specialized audiences — translating complex market access topics into messaging that was both accessible and authoritative.
solution
Collateral
The engagement also encompassed a broad range of marketing collateral, from sales enablement materials and event assets to thought leadership pieces — ensuring that PrecisionXtract's brand showed up consistently and compellingly across every touchpoint.
The outcome
Across every workstream, the goal was the same: give a best-in-class pharma access company a marketing presence that matched the quality of its work. The persona and user journey research gave PrecisionXtract a clearer picture of who they were talking to and what those audiences actually needed to hear. The redesigned website gave them a platform that could grow with them. And the ongoing social and collateral work kept their brand consistent and active across the channels that matter most to their market.
PrecisionXtract has since rebranded as Precision AQ, expanding their platform and capabilities — a trajectory that reflects the same ambition that defined our partnership.